{"id":9375,"date":"2021-08-05T12:37:04","date_gmt":"2021-08-05T12:37:04","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=9375"},"modified":"2024-05-23T21:08:50","modified_gmt":"2024-05-23T21:08:50","slug":"farine-lactee-nestle","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/farine-lactee-nestle\/","title":{"rendered":"Farine Lacte\u00e9 Nestl\u00e9: from a logotype to a typeface"},"content":{"rendered":"\n

The product that gave rise to Nestl\u00e9 in the world, created in Switzerland over 150 years ago, was on the table of our grandmothers and mothers until it reaches us today. <\/h4>\n\n\n\n

Farinha L\u00e1ctea Nestl\u00e9 is a brand that lives in the hearts of generations of Brazilians and has now gained a proprietary typeface \u2014 born from the rebranding presented to the market in July.<\/p>\n\n\n

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With playful language to get even closer to children, the new visual universe of Farinha L\u00e1ctea was the inspiration for the creation of the logotype, which, in turn, paved the way for the birth of the typeface. The visual identity is signed by FutureBrand S\u00e3o Paulo and the typeface by Fabio Haag Type.<\/h5>\n\n\n\n

The new typeface was named Farine Lacte\u00e9 Nestl\u00e9, the product\u2019s original name in Switzerland, as a tribute to its legacy. Present in all communication, the new font facilitates recognition of the brand\u2019s universe, in addition to being a great resource for differentiation on the shelf. And, most importantly: impossible to be replicated by any competitor, as it was made exclusively for Nestl\u00e9.<\/p>\n\n\n

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\u2018In the process of revisiting the brand\u2019s purpose and promise in the search for differentiation, we handled every detail with great care, including developing our own typeface, unique and beautiful, as is the history of this brand and its role in the world\u2019<\/em> \u2014 Rodrigo Demarchi, Head of Nestl\u00e9 Cereal Marketing.<\/h4>\n\n\n
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The design carries friendly ingredients, such as rounded corners, while drawing inspiration from early 20th century Art Deco, visible in letters like \u2018M\u2019 or \u2018N\u2019, and in ligatures with raised or underlined letters. The result is a very contemporary interpretation that honors the story of this classic that spans generations.<\/p>\n\n\n\n

An original and tasty blend, capable of carrying the brand for decades to come.<\/h4>\n\n\n
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Fabio Haag (Creative Direction & Design), Henrique Beier (Design & Engineering) and Ana Laydner (Design); Nestl\u00e9: Amanda Santos, L\u00edgia Fran\u00e7oso, Mayra Messora and Rodrigo Demarchi; FutureBrand: Amanda Oliveira, Daniele Arag\u00e3o, Matheus Calderoni and Thom\u00e1s Debeus<\/em><\/p>\n\n\n\n

Created from scratch, collaboratively with your team, a custom font has the perfect fit to your brand strategy. It is a typeface to call yours and distribute as you wish, a real brand asset. Let\u2019s talk?<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

The product that gave rise to Nestl\u00e9 in the world, created in Switzerland over 150 years ago, was on the table of our grandmothers and mothers until it reaches us today. Farinha L\u00e1ctea Nestl\u00e9 is a brand that lives in the hearts of generations of Brazilians and has now gained a proprietary typeface \u2014 born […]<\/p>\n","protected":false},"author":2,"featured_media":9393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-9375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nFarine Lacte\u00e9 Nestl\u00e9: from a logotype to a typeface - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/farine-lactee-nestle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farine Lacte\u00e9 Nestl\u00e9: from a logotype to a typeface - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"The product that gave rise to Nestl\u00e9 in the world, created in Switzerland over 150 years ago, was on the table of our grandmothers and mothers until it reaches us today. 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