{"id":7780,"date":"2020-12-01T13:13:00","date_gmt":"2020-12-01T13:13:00","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=7780"},"modified":"2025-05-21T10:04:48","modified_gmt":"2025-05-21T10:04:48","slug":"wildlife","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/wildlife\/","title":{"rendered":"Expressiveness running free at Wildlife Studios"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"702\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-01-Wide-scaled.jpg\" alt=\"\" class=\"wp-image-7722\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-01-Wide-scaled.jpg 2560w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-01-Wide-300x82.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-01-Wide-1024x281.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-01-Wide-768x211.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-01-Wide-1536x421.jpg 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-01-Wide-2048x562.jpg 2048w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-01-Wide-150x41.jpg 150w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Wildlife is one of the 10 largest mobile game developers in the world and one of the first 10 unicorns born in Brazil. The company was founded in S\u00e3o Paulo in 2012, and today also has offices in Ireland, The United States and Argentina. All this dynamism is presented in its logo, designed by Pentagram.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Fabio Haag Type comes into play with the challenge of developing a typeface and a set of icons to raise the level of the brand\u2019s identity. <\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-02-1024x681.png\" alt=\"\" class=\"wp-image-7724\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-02-1024x681.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-02-300x200.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-02-768x511.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-02-150x100.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-02.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"343\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-03-1024x343.jpg\" alt=\"\" class=\"wp-image-7726\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-03-1024x343.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-03-300x101.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-03-768x257.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-03-150x50.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-03.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2924\" height=\"620\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-04-Wide.png\" alt=\"\" class=\"wp-image-7728\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-04-Wide.png 2924w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-04-Wide-300x64.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-04-Wide-1024x217.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-04-Wide-768x163.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-04-Wide-1536x326.png 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-04-Wide-2048x434.png 2048w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-04-Wide-150x32.png 150w\" sizes=\"auto, (max-width: 2924px) 100vw, 2924px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"631\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-05-GIF.gif\" alt=\"\" class=\"wp-image-7734\"\/><\/figure><\/div>\n\n\n\n<p>The restless style of the custom typeface is the same presented in the logo, however, it was designed from the ground up, considering greater functionality in every detail: the weight is lighter, the counterforms are wider and the spacing is looser. It is these details that adapt the expressiveness of the brand so that it works fully in smaller texts and also preserves its essence. <\/p>\n\n\n\n<p>Icons are an asset to take the spirit of the brand and communicate effectively, regardless of the language. The aesthetics of the logo and the typeface permeates the entire design, resulting in an integrated set of brand expressions, composing its own expressive and functional language. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-08-493x1024.png\" alt=\"\" class=\"wp-image-7740\" width=\"1024\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-08-493x1024.png 493w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-08-144x300.png 144w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-08-768x1597.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-08-739x1536.png 739w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-08-985x2048.png 985w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-08-150x312.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-08-300x624.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-08.png 1366w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-06-1024x762.png\" alt=\"\" class=\"wp-image-7736\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-06-1024x762.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-06-300x223.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-06-768x572.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-06-150x112.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-06.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"1024\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-09-1017x1024.png\" alt=\"\" class=\"wp-image-7742\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-09-1017x1024.png 1017w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-09-298x300.png 298w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-09-150x151.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-09-768x774.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-09-300x302.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-09-100x100.png 100w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-09.png 1366w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-10-1024x576.png\" alt=\"\" class=\"wp-image-7744\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-10-1024x576.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-10-300x169.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-10-768x432.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-10-150x84.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/11\/Wildlife-10.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><\/figure><\/div>\n\n\n\n<p><em>Team: Fabio Haag (Creative Dir. and Design), Humberto de Oliveira (Ilustration) and Henrique Beier (Engineering); Wildlife: Graziella Ferrari and Jenifer Bernardo (Branding and Comms);<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. <a href=\"https:\/\/fabiohaagtype.com\/en\/who-we-are\/\" data-type=\"page\" data-id=\"2\" target=\"_blank\" rel=\"noreferrer noopener\">Let\u2019s talk?<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Wildlife is one of the 10 largest mobile game developers in the world and one of the first 10 unicorns born in Brazil. The company was founded in S\u00e3o Paulo in 2012, and today also has offices in Ireland, The United States and Argentina. All this dynamism is presented in its logo, designed by Pentagram. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,138],"tags":[],"class_list":["post-7780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts","category-icons"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expressiveness running free at Wildlife Studios - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/wildlife\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expressiveness running free at Wildlife Studios - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"Wildlife is one of the 10 largest mobile game developers in the world and one of the first 10 unicorns born in Brazil. The company was founded in S\u00e3o Paulo in 2012, and today also has offices in Ireland, The United States and Argentina. All this dynamism is presented in its logo, designed by Pentagram. 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