{"id":5506,"date":"2020-09-20T20:38:34","date_gmt":"2020-09-20T20:38:34","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=5506"},"modified":"2020-09-23T21:35:24","modified_gmt":"2020-09-23T21:35:24","slug":"pavioli-rescuing-good-memories-through-typography","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/pavioli-rescuing-good-memories-through-typography\/","title":{"rendered":"Pavioli: rescuing good memories through typography"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Alongside StudioBah\u2019s designers, Fabio Haag Type explored typographic routes for the repositioning of a brand that is part of Southern Brazilians\u2019 memory, Pavioli.<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"523\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-2.jpg\" alt=\"\" class=\"wp-image-5543\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-2.jpg 1920w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-2-300x82.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-2-1024x279.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-2-768x209.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-2-1536x418.jpg 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-2-150x41.jpg 150w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-02-1024x548.png\" alt=\"\" class=\"wp-image-5535\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-02-1024x548.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-02-300x160.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-02-768x411.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-02-1536x821.png 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-02-2048x1095.png 2048w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-02-150x80.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The cursive style of the current logotype, launched in 2013, was the starting point for exploring variations \u2014 of angle, weight, contrast, terminations, connections, etc. Although it was interesting, we agree that this style is commonplace in the food industry and that we should go further into Pavioli\u2019s background to uncover something more unique about the essence of its brand.<\/p>\n\n\n\n<p>The first logotype, from 1960, presents the name using only capital letters with strong triangular serifs; it seemed too distant from the attributes of the brand today, which in addition to Pavioli\u2019s history, also includes affection, care and zeal.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-01-1024x569.jpg\" alt=\"\" class=\"wp-image-5533\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-01-1024x569.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-01-300x167.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-01-768x427.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-01-150x83.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-01.jpg 1096w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1096\" height=\"617\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-GIF-1096.gif\" alt=\"\" class=\"wp-image-5548\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">We found what we were looking for in the 1990 logotype, which was featured on Pavioli products for 23 years. This version has an expressive personality thanks to the condensed proportion and the letter \u2018o\u2019 and its tilted axis. We took these characteristics and designed eight variations on this theme until we arrived at the final solution, a logo that respects the 52-year history and paves the way for new memories, for other generations.<\/h4>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-03-1024x548.png\" alt=\"\" class=\"wp-image-5537\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-03-1024x548.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-03-300x160.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-03-768x411.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-03-1536x821.png 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-03-2048x1095.png 2048w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-03-150x80.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"737\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide.jpg\" alt=\"\" class=\"wp-image-5545\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide.jpg 1920w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-300x115.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-1024x393.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-768x295.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-1536x590.jpg 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Wide-150x58.jpg 150w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p><em>Team: Fabio Haag (Creative Direction &amp; Lettering), Sau\u00ea Ferlauto (Lettering); StudioBah: Felipe Bernardes Amaral (Creative Direction), Nat\u00e1lia Athayde Porto (Strategy), Bianca Groff, Camila Sanzi, Maria Laura Jeremias, Rafael Poloni e Ronald Zanardi (Design Team); Luiza Protas (Social Media); Moropolo Studio: Eduardo Bussolin e Alexandre Pico (Photography)<\/em><\/p>\n\n\n\n<p>Find out more about <a href=\"https:\/\/studiobah.com.br\/projetos\" target=\"_blank\" rel=\"noreferrer noopener\">StudioBah<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alongside StudioBah\u2019s designers, Fabio Haag Type explored typographic routes for the repositioning of a brand that is part of Southern Brazilians\u2019 memory, Pavioli. The cursive style of the current logotype, launched in 2013, was the starting point for exploring variations \u2014 of angle, weight, contrast, terminations, connections, etc. Although it was interesting, we agree that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-5506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logotypes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pavioli: rescuing good memories through typography - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/pavioli-rescuing-good-memories-through-typography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pavioli: rescuing good memories through typography - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"Alongside StudioBah\u2019s designers, Fabio Haag Type explored typographic routes for the repositioning of a brand that is part of Southern Brazilians\u2019 memory, Pavioli. The cursive style of the current logotype, launched in 2013, was the starting point for exploring variations \u2014 of angle, weight, contrast, terminations, connections, etc. Although it was interesting, we agree that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabiohaagtype.com\/en\/pavioli-rescuing-good-memories-through-typography\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabio Haag Type\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fabiohaagtype\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-20T20:38:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-23T21:35:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Capa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1096\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabio Haag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:site\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio Haag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/pavioli-rescuing-good-memories-through-typography\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/pavioli-rescuing-good-memories-through-typography\/\"},\"author\":{\"name\":\"Fabio Haag\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\"},\"headline\":\"Pavioli: rescuing good memories through typography\",\"datePublished\":\"2020-09-20T20:38:34+00:00\",\"dateModified\":\"2020-09-23T21:35:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/pavioli-rescuing-good-memories-through-typography\/\"},\"wordCount\":252,\"image\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/pavioli-rescuing-good-memories-through-typography\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Pavioli-Capa.jpg\",\"articleSection\":[\"Logotypes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/pavioli-rescuing-good-memories-through-typography\/\",\"url\":\"https:\/\/fabiohaagtype.com\/en\/pavioli-rescuing-good-memories-through-typography\/\",\"name\":\"Pavioli: rescuing good memories through typography - 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