{"id":4549,"date":"2020-03-18T10:57:38","date_gmt":"2020-03-18T10:57:38","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=4549"},"modified":"2022-06-30T17:11:04","modified_gmt":"2022-06-30T17:11:04","slug":"ping-pong-the-typeface-and-essence-of-conta-azul","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/","title":{"rendered":"Ping Pong: the typeface (and essence) of Conta Azul"},"content":{"rendered":"\n

Do you believe that my first job was in an accounting office? At 16, I spent a few weeks in my father\u2019s office, summing stacks of printed invoices manually. It was the motivation necessary to make me look for an internship in my area, quickly<\/p>\n\n

Twenty years later, who would say, I had the pleasure of working for Conta Azul, one of the fastest-growing technology companies in Brazil, simplifying the accounting management of already 800 thousand companies, including this one.<\/h4>\n\n
\"\"<\/figure><\/div>\n\n
\"\"<\/figure><\/div>\n\n
\"\"<\/figure><\/div>\n\n

Invited by the studio Firmorama, we jointly modified the Margem font to create an exclusive version for the new visual universe of Conta Azul.<\/p>\n\n

The emphasis was on increasing brand awareness at all points of contact, maintaining legibility, and having a proprietary look.<\/h5>\n\n

For this, the design of the letters\u2019 f\u2019, \u2018t\u2019 and \u2018u\u2019 has been simplified, while the letter \u2018e\u2019 has become softer, slightly more personal. As a striking point, the letter \u2018g\u2019 gained a distinct construction. These changes in key letterforms result in a different texture from the original, becoming exclusive to Conta Azul.<\/p>\n\n

\"\"<\/figure><\/div>\n\n
\"\"<\/figure><\/div>\n\n
\"\"<\/figure><\/div>\n\n

\u201cWe wanted the typeface to be a highlight of our visual universe. With this challenge, Firmorama brought Fabio to the project. In addition to his flexibility and that of the team, we also had a very quick return on the work that needed to be done. As a final result, we have a very functional, exclusive and cohesive font aligned to our brand strategy.\u201d \u2014 Victor Zanini, Design Manager, Conta Azul<\/p><\/blockquote>\n\n

\"\"<\/figure><\/div>\n\n
\"\"<\/figure><\/div>\n\n

\u201cWe wanted the typeface to be a highlight of our visual universe. With this challenge, Firmorama brought Fabio to the project. In addition to his flexibility and that of the team, we also had a very quick return on the work that needed to be done. As a final result, we have a very functional, exclusive and cohesive font aligned to our brand strategy.\u201d \u2013 Victor Zanini, Design Manager at Conta Azul<\/p><\/blockquote>\n\n

The name Ping Pong is a tribute to the gaming tables that have always been present in the Conta Azul office. According to them, a small reminder that the ride can also be fun! And I would add that it comes and goes.<\/h5>\n\n
\"\"<\/figure><\/div>\n\n
\"\"<\/figure><\/div>\n\n

Team: Fabio Haag (Creative Direction and Design), Henrique Beier (Engineering); Firmorama: Jackson Peixer and V\u00edtor Scarpato; Conta Azul: Victor Zanini and Erica Fonseca.<\/p>\n\n

Check out Ping Pong playing well on the Conta Azul\u2019s website<\/a><\/p>\n\n

Discover the details of the Ping Pong typeface<\/a><\/p>\n\n

Get to know other Firmorama\u2019s projects<\/a><\/p>\n\n

Modified fonts conciliate in moderation the advantages of the retail fonts with those of the custom ones: a balance in the originality of the design, the investment cost and the development time. Let\u2019s talk?<\/a>?<\/h5>\n","protected":false},"excerpt":{"rendered":"

Do you believe that my first job was in an accounting office? At 16, I spent a few weeks in my father\u2019s office, summing stacks of printed invoices manually. It was the motivation necessary to make me look for an internship in my area, quickly Twenty years later, who would say, I had the pleasure […]<\/p>\n","protected":false},"author":2,"featured_media":5702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-4549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modified"],"acf":[],"yoast_head":"\nPing Pong: the typeface (and essence) of Conta Azul - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ping Pong: the typeface (and essence) of Conta Azul - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"Do you believe that my first job was in an accounting office? At 16, I spent a few weeks in my father\u2019s office, summing stacks of printed invoices manually. It was the motivation necessary to make me look for an internship in my area, quickly Twenty years later, who would say, I had the pleasure […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabio Haag Type\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fabiohaagtype\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-18T10:57:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T17:11:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2192\" \/>\n\t<meta property=\"og:image:height\" content=\"1136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabio Haag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:site\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio Haag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/\"},\"author\":{\"name\":\"Fabio Haag\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\"},\"headline\":\"Ping Pong: the typeface (and essence) of Conta Azul\",\"datePublished\":\"2020-03-18T10:57:38+00:00\",\"dateModified\":\"2022-06-30T17:11:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/\"},\"wordCount\":455,\"image\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg\",\"articleSection\":[\"Modified Fonts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/\",\"url\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/\",\"name\":\"Ping Pong: the typeface (and essence) of Conta Azul - Fabio Haag Type\",\"isPartOf\":{\"@id\":\"https:\/\/fabiohaagtype.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg\",\"datePublished\":\"2020-03-18T10:57:38+00:00\",\"dateModified\":\"2022-06-30T17:11:04+00:00\",\"author\":{\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\"},\"breadcrumb\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#primaryimage\",\"url\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg\",\"contentUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg\",\"width\":2192,\"height\":1136},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fabiohaagtype.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ping Pong: the typeface (and essence) of Conta Azul\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fabiohaagtype.com\/#website\",\"url\":\"https:\/\/fabiohaagtype.com\/\",\"name\":\"Fabio Haag Type\",\"description\":\"Fonts for branding: design distinction, license with clarity.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fabiohaagtype.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\",\"name\":\"Fabio Haag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g\",\"caption\":\"Fabio Haag\"},\"sameAs\":[\"https:\/\/fabiohaagtype.com\"],\"url\":\"https:\/\/fabiohaagtype.com\/en\/author\/fabio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ping Pong: the typeface (and essence) of Conta Azul - Fabio Haag Type","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/","og_locale":"en_US","og_type":"article","og_title":"Ping Pong: the typeface (and essence) of Conta Azul - Fabio Haag Type","og_description":"Do you believe that my first job was in an accounting office? At 16, I spent a few weeks in my father\u2019s office, summing stacks of printed invoices manually. It was the motivation necessary to make me look for an internship in my area, quickly Twenty years later, who would say, I had the pleasure […]","og_url":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/","og_site_name":"Fabio Haag Type","article_publisher":"https:\/\/www.facebook.com\/fabiohaagtype\/","article_published_time":"2020-03-18T10:57:38+00:00","article_modified_time":"2022-06-30T17:11:04+00:00","og_image":[{"width":2192,"height":1136,"url":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg","type":"image\/jpeg"}],"author":"Fabio Haag","twitter_card":"summary_large_image","twitter_creator":"@fabiohaag","twitter_site":"@fabiohaag","twitter_misc":{"Written by":"Fabio Haag","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#article","isPartOf":{"@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/"},"author":{"name":"Fabio Haag","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40"},"headline":"Ping Pong: the typeface (and essence) of Conta Azul","datePublished":"2020-03-18T10:57:38+00:00","dateModified":"2022-06-30T17:11:04+00:00","mainEntityOfPage":{"@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/"},"wordCount":455,"image":{"@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#primaryimage"},"thumbnailUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg","articleSection":["Modified Fonts"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/","url":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/","name":"Ping Pong: the typeface (and essence) of Conta Azul - Fabio Haag Type","isPartOf":{"@id":"https:\/\/fabiohaagtype.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#primaryimage"},"image":{"@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#primaryimage"},"thumbnailUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg","datePublished":"2020-03-18T10:57:38+00:00","dateModified":"2022-06-30T17:11:04+00:00","author":{"@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40"},"breadcrumb":{"@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#primaryimage","url":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg","contentUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/ContaAzul-Capa.jpg","width":2192,"height":1136},{"@type":"BreadcrumbList","@id":"https:\/\/fabiohaagtype.com\/en\/ping-pong-the-typeface-and-essence-of-conta-azul\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fabiohaagtype.com\/"},{"@type":"ListItem","position":2,"name":"Ping Pong: the typeface (and essence) of Conta Azul"}]},{"@type":"WebSite","@id":"https:\/\/fabiohaagtype.com\/#website","url":"https:\/\/fabiohaagtype.com\/","name":"Fabio Haag Type","description":"Fonts for branding: design distinction, license with clarity.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fabiohaagtype.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40","name":"Fabio Haag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g","caption":"Fabio Haag"},"sameAs":["https:\/\/fabiohaagtype.com"],"url":"https:\/\/fabiohaagtype.com\/en\/author\/fabio\/"}]}},"_links":{"self":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/4549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/comments?post=4549"}],"version-history":[{"count":14,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/4549\/revisions"}],"predecessor-version":[{"id":12913,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/4549\/revisions\/12913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/media\/5702"}],"wp:attachment":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/media?parent=4549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/categories?post=4549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/tags?post=4549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}