{"id":3748,"date":"2019-07-16T14:57:22","date_gmt":"2019-07-16T14:57:22","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=3748"},"modified":"2022-06-30T17:38:49","modified_gmt":"2022-06-30T17:38:49","slug":"magalu","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/magalu\/","title":{"rendered":"A complete line of fonts for Magazine Luiza"},"content":{"rendered":"\n

It\u2019s common for brands to scream in the retail universe, and since type is the voice of the brand, it needs to be very well considered. This project for Magazine Luiza, developed in collaboration with T\u00e1til, is a precise example of typographic suitability to retail.<\/h4>\n\n
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It all began in the logotype, the epicenter of the entire identity. The reduction of the name from \u2018Magazine Luiza\u2019 to only \u2018Magalu\u2019 was solved by T\u00e1til by proposing small caps (reduced-size uppercases) in the letters \u2018M\u2019 and \u2018L\u2019. Fabio Haag Type explored variations in a few rounds of development with T\u00e1til\u2019s designers and refined to the smallest detail the approved version. From there, a typographic palette with three families was designed, each one with its reason for being: Magalu T\u00edtulos, Magalu Textos, and Magalu Sub-brands.<\/p>\n\n

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Magalu Submarcas solves a practical client need: it allows its internal design team to create new sub-brands \u2013 be it for a new product or service \u2013 quickly, easily and always integrated into Magalu\u2019s visual universe. They achieve this through 3 styles of Magalu Submarcas, which replicate the design present in the logotype, plus, offer a variety of alternative designs and special ligatures. It\u2019s possible to give a unique charm to any word while maintaining Magalu’s voice.<\/p>\n\n

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Magalu T\u00edtulos have compact spacing and reduced vertical proportions, which allow the creation of strong and compact headlines. Small Caps provide even more density, when necessary, at the designer\u2019s discretion. Magalu Textos brings small changes prioritizing legibility at small sizes, including traditional \u2018a\u2019, as well as general changes in the proportions of each glyph, including diacritics.<\/p>\n\n

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The figures received particular attention in all type families. Superior and inferior numerals have been specially designed to facilitate setting prices, including reduced cents, without distortions or the need for manual scaling.<\/p>\n\n

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Team: Fabio Haag (Creative Direction and Design), Henrique Beier (Engineering); T\u00e1til Design: Ulliana Ferrari and Celso Onofre (Project Management), Tania Savaget and Amanda Gebara (Strategy), Elen Campos (Content), Renan Benvenuti, Marcelo Siqueira and Alexandre Opipari (Creative) and Ana Mendes (Revision).<\/p>\n\n

See the fonts in use at Magalu\u2019s website<\/a>\nGet to know more projects from T\u00e1til Design de Ideias<\/a><\/p>\n\n

Modified fonts conciliate in moderation the advantages of the retail fonts with those of the custom ones: a balance in the originality of the design, the investment cost and the development time. Let\u2019s talk?<\/a>?<\/h5>\n","protected":false},"excerpt":{"rendered":"

It\u2019s common for brands to scream in the retail universe, and since type is the voice of the brand, it needs to be very well considered. This project for Magazine Luiza, developed in collaboration with T\u00e1til, is a precise example of typographic suitability to retail. It all began in the logotype, the epicenter of the […]<\/p>\n","protected":false},"author":2,"featured_media":5710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-3748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modified"],"acf":[],"yoast_head":"\nA complete line of fonts for Magazine Luiza - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/magalu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A complete line of fonts for Magazine Luiza - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"It\u2019s common for brands to scream in the retail universe, and since type is the voice of the brand, it needs to be very well considered. 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