{"id":3406,"date":"2019-02-26T11:46:35","date_gmt":"2019-02-26T11:46:35","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=3406"},"modified":"2020-09-24T00:52:23","modified_gmt":"2020-09-24T00:52:23","slug":"gol","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/gol\/","title":{"rendered":"On the ground and in the sky: GOL\u2019s new typeface ships 56 exclusive fonts"},"content":{"rendered":"\n

For months, its communication announced: #NovaGOL. A series of gradual improvements have been implemented, from operation to customer experience. Now, this new moment of GOL materializes in visual form, including an exclusive typeface. Designed by Fabio Haag Type in collaboration with FutureBrand, which signs the brand strategy and visual identity, the GOL Sans family has departed, shipping a total of 56 fonts.<\/h4>\n\n\n\n
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The digital-first mindset guided the design of the letterforms, which have simple and minimalistic shapes, as well as open counters, aiding legibility even in lower resolution screens. The variety usages \u2013 from airport signage to graphic pieces with limited space, such as an onboard food menu set in several languages \u2013 imposed the extension of this type family: six weight variations, four widths, true italics and specific versions for use at display sizes or smaller texts and UI.<\/p>\n\n\n\n

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In the Display cut, the bar of the letters \u2018e\u2019, \u200b\u200b\u2018P\u2019 and \u2018R\u2019 is inclined \u2013 a subtle detail which gives a unique expression and does not impair legibility. Now, a simple price listing, with the Brazilian currency symbol R$ large enough, reveals that it is from GOL. On the Text versions, besides a few more conventional letterforms, the ascenders and descenders are taller, along with a looser letter spacing.<\/p>\n\n\n\n

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\u201cThis project highlights all the advantages of commissioning a bespoke typeface: it was created together with FutureBrand and with the customer\u2019s design and technology teams; weights and styles were carefully considered to meet the specific needs of GOL. And besides, it is exclusive, of no-one else, a valuable asset for the GOL brand.\u201d \u2013 Fabio Haag, type designer<\/p><\/blockquote>\n\n\n\n

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\u201cAnother successful partnership with Fabio Haag, GOL Sans has the practicality of a proprietary typeface, powered by a unique aesthetic, born to the digital environment. GOL has now one more important asset to increase its brand awareness.\u201d \u2013 Arnaldo Bastos, Team Leader, FutureBrand S\u00e3o Paulo<\/p><\/blockquote>\n\n\n\n

In addition to the advantages of a communication perspective, a custom typeface is an investment in itself, as it frees the client from paying for multiple licenses to use existing fonts, some with restrictions that difficult the correct implementation of the identity for a large organization such as GOL.<\/p>\n\n\n\n

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\u201cWe evolved various elements of our identity and the new typeface was developed as part of that process. GOL Sans brings more ownership to brand communication and visual consistency at all our points of contact. The whole creative process was collaborative and we are happy with the result.\u201d \u2013 German Goytia Carmona Junior, Marketing Manager, GOL<\/p><\/blockquote>\n\n\n\n

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Team: Fabio Haag (Creative Direction and Design), Henrique Beier (Engineering); FutureBrand: Alexandre Rizzuti, Arnaldo Bastos, Carolina Horita, Helio Carvalho, Isabel Sobral, Jonas Pacheco, Nathalia Fuzii and Thiago Cruz.<\/em><\/p>\n\n\n\n

Visit FutureBrand\u2019s website<\/a>.<\/p>\n\n\n\n

Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. Let\u2019s talk?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For months, its communication announced: #NovaGOL. A series of gradual improvements have been implemented, from operation to customer experience. Now, this new moment of GOL materializes in visual form, including an exclusive typeface. Designed by Fabio Haag Type in collaboration with FutureBrand, which signs the brand strategy and visual identity, the GOL Sans family has […]<\/p>\n","protected":false},"author":2,"featured_media":5706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nOn the ground and in the sky: GOL\u2019s new typeface ships 56 exclusive fonts - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/gol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On the ground and in the sky: GOL\u2019s new typeface ships 56 exclusive fonts - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"For months, its communication announced: #NovaGOL. 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