{"id":3302,"date":"2019-02-11T18:19:43","date_gmt":"2019-02-11T18:19:43","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=3302"},"modified":"2020-09-24T01:09:53","modified_gmt":"2020-09-24T01:09:53","slug":"suzano-sans","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/suzano-sans\/","title":{"rendered":"Suzano Sans: a typeface to bring different audiences together"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">From the merger between Suzano and Fibria, the largest pulp and paper producer in Latin America is born, along with an exclusive typeface. The strategy and visual identity of this new Brazilian giant were conceived by IN Gest\u00e3o de Marcas, which commissioned Fabio Haag Type to create a typeface tailored to the needs of this project.<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"204\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-B-wide-1024x204.png\" alt=\"\" class=\"wp-image-3243\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-B-wide-1024x204.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-B-wide-150x30.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-B-wide-300x60.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-B-wide-768x153.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-H-1024x534.png\" alt=\"\" class=\"wp-image-3255\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-H-1024x534.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-H-150x78.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-H-300x157.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-H-768x401.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-H.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>One of the goals was to change the brand perception of a B2B company to also include the B2C segment, close to people\u2019s daily lives. For this reason, the letterforms have subtle round corners, soft and friendly, and a contemporary structure, with distinct details that impart personality, notably in the letters \u2018g\u2019, \u2018E\u2019 and \u2018L.\u2019<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-D-1024x768.jpg\" alt=\"\" class=\"wp-image-3247\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-D-1024x768.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-D-150x113.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-D-300x225.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-D-768x576.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-D.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-F-1024x502.png\" alt=\"\" class=\"wp-image-3251\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-F-1024x502.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-F-150x74.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-F-300x147.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-F-768x377.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-F.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-G-1024x655.png\" alt=\"\" class=\"wp-image-3253\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-G-1024x655.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-G-150x96.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-G-300x192.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-G-768x491.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-G.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThis is a practical example of the bridge between the brand strategy and the actual shapes of the letterforms, essential for the effectiveness of any corporate typeface. Here, the subtle round corners \u2013 which if exaggerated would look like the traces from a childish felt tip marker \u2013 break the perception of the rigidity of a large corporation, welcoming the final consumer audience, a new segment defined by the strategy.\u201d \u2013 Fabio Haag<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-I-1024x768.jpg\" alt=\"\" class=\"wp-image-3257\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-I-1024x768.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-I-150x113.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-I-300x225.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-I-768x576.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-I.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-C-1024x502.png\" alt=\"\" class=\"wp-image-3245\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-C-1024x502.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-C-150x74.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-C-300x147.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-C-768x377.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-C.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_B-1024x534.jpg\" alt=\"\" class=\"wp-image-3292\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_B-1024x534.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_B-150x78.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_B-300x157.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_B-768x401.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_B.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_A-1024x534.jpg\" alt=\"\" class=\"wp-image-3290\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_A-1024x534.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_A-150x78.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_A-300x157.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_A-768x401.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_A.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_D-1024x534.jpg\" alt=\"\" class=\"wp-image-3294\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_D-1024x534.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_D-150x78.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_D-300x157.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_D-768x401.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans_Use_D.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Result of four months of collaborative work, Suzano Sans has 6 weights, from Thin to XBold, and true italics, with gently curved endings in the diagonal letters \u2018k\u2019, \u2019v\u2019, \u2019w\u2019, \u2019x\u2019 and \u2019y\u2019 &#8211; a unique feature of the italics, inspired by handwriting.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"385\" src=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-E-wide-1024x385.png\" alt=\"\" class=\"wp-image-3249\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-E-wide-1024x385.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-E-wide-150x56.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-E-wide-300x113.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2019\/02\/SuzanoSans-E-wide-768x289.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><em>Team: Fabio Haag (Creative Direction and Design), Henrique Beier (Engineering); IN: Caio Campana (Design Direction), Felipe Takashi and Pedro Cury (Design); Suzano: Marcela Porto and Talita Sato.<\/em><\/p>\n\n\n\n<p>Meet the studio <a href=\"http:\/\/www.in.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">IN Gest\u00e3o de Marcas<\/a><\/p>\n\n\n\n<p>See typeface in action on <a rel=\"noreferrer noopener\" href=\"http:\/\/www.suzano.com.br\/\" target=\"_blank\">Suzano\u2019s new website<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. <a href=\"https:\/\/fabiohaagtype.com\/en\/who-we-are\/\" data-type=\"page\" data-id=\"2\">Let&#8217;s talk?<\/a><br><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>From the merger between Suzano and Fibria, the largest pulp and paper producer in Latin America is born, along with an exclusive typeface. The strategy and visual identity of this new Brazilian giant were conceived by IN Gest\u00e3o de Marcas, which commissioned Fabio Haag Type to create a typeface tailored to the needs of this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suzano Sans: a typeface to bring different audiences together - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/suzano-sans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suzano Sans: a typeface to bring different audiences together - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"From the merger between Suzano and Fibria, the largest pulp and paper producer in Latin America is born, along with an exclusive typeface. The strategy and visual identity of this new Brazilian giant were conceived by IN Gest\u00e3o de Marcas, which commissioned Fabio Haag Type to create a typeface tailored to the needs of this [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabiohaagtype.com\/en\/suzano-sans\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabio Haag Type\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fabiohaagtype\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-11T18:19:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T01:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Suzano-Capa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2192\" \/>\n\t<meta property=\"og:image:height\" content=\"1136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fabio Haag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:site\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio Haag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-sans\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-sans\/\"},\"author\":{\"name\":\"Fabio Haag\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\"},\"headline\":\"Suzano Sans: a typeface to bring different audiences together\",\"datePublished\":\"2019-02-11T18:19:43+00:00\",\"dateModified\":\"2020-09-24T01:09:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-sans\/\"},\"wordCount\":298,\"image\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-sans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2020\/09\/Suzano-Capa.png\",\"articleSection\":[\"Custom Fonts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-sans\/\",\"url\":\"https:\/\/fabiohaagtype.com\/en\/suzano-sans\/\",\"name\":\"Suzano Sans: a typeface to bring different audiences together - 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