{"id":31804,"date":"2026-06-17T16:14:40","date_gmt":"2026-06-17T16:14:40","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=31804"},"modified":"2026-06-17T16:17:03","modified_gmt":"2026-06-17T16:17:03","slug":"totvs-typeface-designed-to-brand","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/","title":{"rendered":"TOTVS typeface: designed to brand"},"content":{"rendered":"\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Words travel fast and far for TOTVS, Brazil\u2019s largest technology company.<\/h4>\n\n\n\n

In every dashboard, report, investor deck, the brand arrives first as written text. The TOTVS custom typeface was designed together with FutureBrand so every word lands as the company\u2019s own, quickly and unmistakably.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

The rounded corners of the logotype, as well as the curves of the symbol, permeate all six weights of the family, from ExtraLight to ExtraBold, leaving a trace of the brand\u2019s DNA in every letter, figure, and diacritic. A consistency that threads through headlines and fine print alike.<\/p>\n\n\n\n

A set of stylistic alternates brings the hexagonal geometry of the TOTVS symbol directly into the words. To be activated on special occasions via an OpenType feature, these letters turn any headline into a near-extension of the logotype, sharpening the association between what\u2019s being said and who\u2019s saying it.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Between these two layers sits the character of the typeface itself: precise and robust enough for a technology company, close enough for a company of people. The letterforms combine the discipline of a pixel grid with curves that breathe, materializing the idea of technology made human.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

\u201cWorking with Fabio Haag and his team was a very rich co-creation experience, grounded in a great deal of technical expertise. More than delivering an aesthetically stunning typeface, they dedicated themselves to understanding our business to deliver something that truly translated our brand.\u201d<\/em> \u2014 Cristiano Cunha, Executive Marketing Manager<\/h4>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

A proprietary typeface, at its best, is invisible infrastructure: the moment a word is read, the brand is already there. Across every screen and every page TOTVS publishes, that\u2019s the work being done, letter after letter.<\/h4>\n\n\n\n

Fabio Haag Type Studio: Eduilson Coan, Henrique Beier, Ana Laydner, Sofia Mohr and Fabio Haag; TOTVS: Diana Dias Rodrigues, Cristiano Cunha, Marcela Vieira Pereira and Giovanni Lanigra; FutureBrand: Cristina Penz, Lucas Machado, Luis Monteiro, Guilherme Carvalho, Vinicius Liberal, Federica Bottelli, Thomas Omarsson, Francisco Fernandes, C\u00e9sar Quirino, Higor Santos and Daniel Yaginuma.<\/em><\/p>\n\n\n\n

Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. Let\u2019s talk?<\/a><\/h5>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Words travel fast and far for TOTVS, Brazil\u2019s largest technology company. In every dashboard, report, investor deck, the brand arrives first as written text. The TOTVS custom typeface was designed together with FutureBrand so every word lands as the company\u2019s own, quickly and unmistakably. The rounded corners of the logotype, as well as the curves […]<\/p>\n","protected":false},"author":2,"featured_media":31802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-31804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nTOTVS typeface: designed to brand - Fabio Haag Type<\/title>\n<meta name=\"description\" content=\"A proprietary typeface, at its best, is invisible infrastructure: the moment a word is read, the brand is already there. Across every screen and every page TOTVS publishes, that\u2019s the work being done, letter after letter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOTVS typeface: designed to brand - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"A proprietary typeface, at its best, is invisible infrastructure: the moment a word is read, the brand is already there. Across every screen and every page TOTVS publishes, that\u2019s the work being done, letter after letter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabio Haag Type\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fabiohaagtype\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-17T16:14:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T16:17:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2026\/06\/TOTVS-Cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2193\" \/>\n\t<meta property=\"og:image:height\" content=\"1136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fabio Haag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:site\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio Haag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/\"},\"author\":{\"name\":\"Fabio Haag\",\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/#\\\/schema\\\/person\\\/79988c8694c21c07ac695f8d9b6d1d40\"},\"headline\":\"TOTVS typeface: designed to brand\",\"datePublished\":\"2026-06-17T16:14:40+00:00\",\"dateModified\":\"2026-06-17T16:17:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/\"},\"wordCount\":352,\"image\":{\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fabiohaagtype.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/TOTVS-Cover.png\",\"articleSection\":[\"Custom Fonts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/\",\"url\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/\",\"name\":\"TOTVS typeface: designed to brand - Fabio Haag Type\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fabiohaagtype.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/TOTVS-Cover.png\",\"datePublished\":\"2026-06-17T16:14:40+00:00\",\"dateModified\":\"2026-06-17T16:17:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/#\\\/schema\\\/person\\\/79988c8694c21c07ac695f8d9b6d1d40\"},\"description\":\"A proprietary typeface, at its best, is invisible infrastructure: the moment a word is read, the brand is already there. Across every screen and every page TOTVS publishes, that\u2019s the work being done, letter after letter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fabiohaagtype.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/TOTVS-Cover.png\",\"contentUrl\":\"https:\\\/\\\/fabiohaagtype.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/TOTVS-Cover.png\",\"width\":2193,\"height\":1136},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/totvs-typeface-designed-to-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fabiohaagtype.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TOTVS typeface: designed to brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/#website\",\"url\":\"https:\\\/\\\/fabiohaagtype.com\\\/\",\"name\":\"Fabio Haag Type\",\"description\":\"Fonts for branding: design distinction, license with clarity.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fabiohaagtype.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fabiohaagtype.com\\\/#\\\/schema\\\/person\\\/79988c8694c21c07ac695f8d9b6d1d40\",\"name\":\"Fabio Haag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g\",\"caption\":\"Fabio Haag\"},\"sameAs\":[\"https:\\\/\\\/fabiohaagtype.com\"],\"url\":\"https:\\\/\\\/fabiohaagtype.com\\\/en\\\/author\\\/fabio\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TOTVS typeface: designed to brand - Fabio Haag Type","description":"A proprietary typeface, at its best, is invisible infrastructure: the moment a word is read, the brand is already there. Across every screen and every page TOTVS publishes, that\u2019s the work being done, letter after letter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/","og_locale":"en_US","og_type":"article","og_title":"TOTVS typeface: designed to brand - Fabio Haag Type","og_description":"A proprietary typeface, at its best, is invisible infrastructure: the moment a word is read, the brand is already there. Across every screen and every page TOTVS publishes, that\u2019s the work being done, letter after letter.","og_url":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/","og_site_name":"Fabio Haag Type","article_publisher":"https:\/\/www.facebook.com\/fabiohaagtype\/","article_published_time":"2026-06-17T16:14:40+00:00","article_modified_time":"2026-06-17T16:17:03+00:00","og_image":[{"width":2193,"height":1136,"url":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2026\/06\/TOTVS-Cover.png","type":"image\/png"}],"author":"Fabio Haag","twitter_card":"summary_large_image","twitter_creator":"@fabiohaag","twitter_site":"@fabiohaag","twitter_misc":{"Written by":"Fabio Haag","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/#article","isPartOf":{"@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/"},"author":{"name":"Fabio Haag","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40"},"headline":"TOTVS typeface: designed to brand","datePublished":"2026-06-17T16:14:40+00:00","dateModified":"2026-06-17T16:17:03+00:00","mainEntityOfPage":{"@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/"},"wordCount":352,"image":{"@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2026\/06\/TOTVS-Cover.png","articleSection":["Custom Fonts"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/","url":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/","name":"TOTVS typeface: designed to brand - Fabio Haag Type","isPartOf":{"@id":"https:\/\/fabiohaagtype.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/#primaryimage"},"image":{"@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2026\/06\/TOTVS-Cover.png","datePublished":"2026-06-17T16:14:40+00:00","dateModified":"2026-06-17T16:17:03+00:00","author":{"@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40"},"description":"A proprietary typeface, at its best, is invisible infrastructure: the moment a word is read, the brand is already there. Across every screen and every page TOTVS publishes, that\u2019s the work being done, letter after letter.","breadcrumb":{"@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/#primaryimage","url":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2026\/06\/TOTVS-Cover.png","contentUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2026\/06\/TOTVS-Cover.png","width":2193,"height":1136},{"@type":"BreadcrumbList","@id":"https:\/\/fabiohaagtype.com\/en\/totvs-typeface-designed-to-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fabiohaagtype.com\/"},{"@type":"ListItem","position":2,"name":"TOTVS typeface: designed to brand"}]},{"@type":"WebSite","@id":"https:\/\/fabiohaagtype.com\/#website","url":"https:\/\/fabiohaagtype.com\/","name":"Fabio Haag Type","description":"Fonts for branding: design distinction, license with clarity.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fabiohaagtype.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40","name":"Fabio Haag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g","caption":"Fabio Haag"},"sameAs":["https:\/\/fabiohaagtype.com"],"url":"https:\/\/fabiohaagtype.com\/en\/author\/fabio\/"}]}},"_links":{"self":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/31804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/comments?post=31804"}],"version-history":[{"count":13,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/31804\/revisions"}],"predecessor-version":[{"id":32204,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/31804\/revisions\/32204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/media\/31802"}],"wp:attachment":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/media?parent=31804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/categories?post=31804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/tags?post=31804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}