{"id":3054,"date":"2018-12-01T12:14:04","date_gmt":"2018-12-01T12:14:04","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=3054"},"modified":"2020-09-24T12:09:47","modified_gmt":"2020-09-24T12:09:47","slug":"seriousness-and-sympathy-present-in-each-signature","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/seriousness-and-sympathy-present-in-each-signature\/","title":{"rendered":"The seriousness and the sympathy of the Botic\u00e1rio Group"},"content":{"rendered":"\n

The Botic\u00e1rio Group is the largest beauty franchise in the world, with close to 4,000 points of sale, in 1,750 cities. It has now increased its activity in several market segments, from beauty to the financial sector. To convey the attributes of solidity and robustness, without losing the human and warm side, was the challenge received by FutureBrand.<\/h4>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Together with Fabio Haag Type, a bespoke typeface was created for the corporate brand and initiatives such as Grupo Botic\u00e1rio Foundation and Instituto Grupo Botic\u00e1rio. The design of the letters has a rigorous serenity that softened by slightly rounded corners.<\/p>\n\n\n\n

The result is an extremely professional typeface, exalting the credibility of Grupo Botic\u00e1rio, but always friendly, with a smile on its face.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

\u201cIn developing the visual universe of Grupo Botic\u00e1rio we created, next to it, a beautiful and imposing typeface that marks its continuity. In a way, we are visually translating the evolution of the beauty market in Brazil.\u201d – Karen Fontana, Creative Leader, FutureBrand S\u00e3o Paulo<\/p><\/blockquote>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Visit FutureBrand<\/a>.<\/p>\n\n\n\n

Meet the Grupo Botic\u00e1rio<\/a>.<\/p>\n\n\n\n

Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. Let\u2019s talk?<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

The Botic\u00e1rio Group is the largest beauty franchise in the world, with close to 4,000 points of sale, in 1,750 cities. It has now increased its activity in several market segments, from beauty to the financial sector. To convey the attributes of solidity and robustness, without losing the human and warm side, was the challenge […]<\/p>\n","protected":false},"author":2,"featured_media":5690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nThe seriousness and the sympathy of the Botic\u00e1rio Group - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/seriousness-and-sympathy-present-in-each-signature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The seriousness and the sympathy of the Botic\u00e1rio Group - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"The Botic\u00e1rio Group is the largest beauty franchise in the world, with close to 4,000 points of sale, in 1,750 cities. It has now increased its activity in several market segments, from beauty to the financial sector. 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