{"id":25646,"date":"2025-06-10T13:13:26","date_gmt":"2025-06-10T13:13:26","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=25646"},"modified":"2026-02-16T13:59:58","modified_gmt":"2026-02-16T13:59:58","slug":"its-time-to-talk-about-chiquinhos-typeface","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/its-time-to-talk-about-chiquinhos-typeface\/","title":{"rendered":"It\u2019s Time to Talk About Chiquinho\u2019s Typeface"},"content":{"rendered":"\n

For Brazil\u2019s largest ice cream chain, we developed an exclusive typographic family that captures the brand\u2019s popular and accessible essence while maintaining the quality that has always been Chiquinho\u2019s commitment.<\/h4>\n\n\n
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The challenge was to create a special, custom typeface that would easily connect with Chiquinho\u2019s audience. The solution came through a distinctive detail: the upper curve endings are delicately rounded, while the lower ones form creamy points that evoke the texture of ice cream \u2014 bringing the product\u2019s essence into the very design of the letters, numbers, symbols, and even the comma.<\/p>\n\n\n

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The letter \u2018g\u2019 is our favorite, irresistible, to the surprise of zero designers who follow us. Even the accents received the \u201ccreamy\u201d treatment, with shapes that resemble small ice cream drops \u2014 a subtle surprise when discovered.<\/h4>\n\n\n
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The complete typographic family offers 9 weights in 2 styles (Display and Text), totaling 18 fonts that provide communication flexibility. The personality is more pronounced in the Display version, ideal for drawing attention. In the Text version, several letters were subtly altered to ensure greater legibility at reduced sizes.<\/p>\n\n\n\n

The result is a typography that reflects the brand\u2019s popular and accessible origins while remaining contemporary and functional in any application \u2014 from storefront signage to digital menus in the most modern locations.<\/p>\n\n\n

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For Chiquinho, now every written word connects consumers with the brand\u2019s essence, proving that the specific design of letters has a significant impact on brand perception and the experience that begins long before the first spoonful.<\/h4>\n\n\n\n

Fabio Haag Type Studio: Sofia Mohr, Henrique Beier, Ana Laydner, Eduilson Coan, Luciana Haag and Fabio Haag. Chiquinho Sorvetes: Ana Maria de Ara\u00fajo, Gustavo Azevedo, Jun Ricardo Nakahata and R\u00edzia Bernardes.<\/em><\/p>\n\n\n\n

Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. Let\u2019s talk?<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

For Brazil\u2019s largest ice cream chain, we developed an exclusive typographic family that captures the brand\u2019s popular and accessible essence while maintaining the quality that has always been Chiquinho\u2019s commitment. The challenge was to create a special, custom typeface that would easily connect with Chiquinho\u2019s audience. The solution came through a distinctive detail: the upper […]<\/p>\n","protected":false},"author":2,"featured_media":25642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-25646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nIt\u2019s Time to Talk About Chiquinho\u2019s Typeface - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/its-time-to-talk-about-chiquinhos-typeface\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s Time to Talk About Chiquinho\u2019s Typeface - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"For Brazil\u2019s largest ice cream chain, we developed an exclusive typographic family that captures the brand\u2019s popular and accessible essence while maintaining the quality that has always been Chiquinho\u2019s commitment. 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