{"id":22826,"date":"2024-11-28T20:07:45","date_gmt":"2024-11-28T20:07:45","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=22826"},"modified":"2025-05-14T17:37:27","modified_gmt":"2025-05-14T17:37:27","slug":"ze-delivery-digital-and-vernacular-walk-into-a-bar","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/ze-delivery-digital-and-vernacular-walk-into-a-bar\/","title":{"rendered":"Z\u00e9 Delivery: Digital and Vernacular Walk into a Bar"},"content":{"rendered":"\n

Together with FutureBrand<\/a>, we found in woodcut \u2014 the vernacular printing technique \u2014 the inspiration for the typeface design of the app that sets the scene for the Brazilian hangout.<\/h4>\n\n\n\n

Z\u00e9 Delivery believes that the most fun hangout is spontaneous and improvised. It\u2019s even a trait of \u201cBrazilianness\u201d to plan less and go with the flow more. We improvise. On the street, flip-flops become goalposts for soccer, and anything becomes a bar table. It\u2019s a comfortable place not because of the plastic chairs, but because of sincere friends.<\/p>\n\n\n\n

For a world with less \u201clet\u2019s schedule something?\u201d and more \u201clet\u2019s go!\u201d, we drink from woodcut, which is part of our popular graphic imagination. With art carved in wood and used as if it were a stamp, this printing technique became popular for being accessible, but is still used today for its uniquely Brazilian, handmade, and unparalleled aesthetic.<\/p>\n\n\n

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The Gelada (\u201cIce Cold\u201d)<\/em> font has irregular straight strokes, and the breaks in the counters recall this handcrafted printing process. The high waist of the uppercase letters brings the design closer to the vernacular, street universe; it conveys improvisation and adds a lot of personality.<\/h4>\n\n\n
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In addition to usual italics, we have reverse italics on the menu; like that agile waiter who weaves between crowded tables, they materialize the promise of quick delivery, without spilling a single drop of the brand\u2019s identity.<\/p>\n\n\n

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In a digital context where so many apps look the same, Z\u00e9 Delivery stands out easily and authentically, slamming its brand identity on the table. And to balance expressiveness and functionality, the typeface family has a version with specific design adjustments, improving readability in small sizes.<\/p>\n\n\n\n

\u201cI want to highlight the client\u2019s courage in trusting the process and approving an impactful typographic path. Creating standout brands requires boldness not just in words but in decisions. We have here the ingredients for a striking identity, prepared and mixed together with their internal design team and FutureBrand, which will differentiate Z\u00e9\u2019s communication from all others in the market. Cheers to that!\u201d<\/em> \u2014 Fabio Haag<\/h4>\n\n\n
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Fabio Haag Type: Ana Laydner, Sofia Mohr, Henrique Beier, Eduilson Coan and Fabio Haag.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Together with FutureBrand, we found in woodcut \u2014 the vernacular printing technique \u2014 the inspiration for the typeface design of the app that sets the scene for the Brazilian hangout. Z\u00e9 Delivery believes that the most fun hangout is spontaneous and improvised. It\u2019s even a trait of \u201cBrazilianness\u201d to plan less and go with the […]<\/p>\n","protected":false},"author":2,"featured_media":22832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-22826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nZ\u00e9 Delivery: Digital and Vernacular Walk into a Bar - Fabio Haag Type<\/title>\n<meta name=\"description\" content=\"Digital and vernacular walk into a bar: discover how Z\u00e9 Delivery\u2019s custom font, inspired by woodcuts, sets this delivery app apart blending digital innovation with Brazilian vernacular art.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/ze-delivery-digital-and-vernacular-walk-into-a-bar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e9 Delivery: Digital and Vernacular Walk into a Bar - 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