{"id":21984,"date":"2024-07-05T12:38:51","date_gmt":"2024-07-05T12:38:51","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=21984"},"modified":"2024-07-05T12:38:54","modified_gmt":"2024-07-05T12:38:54","slug":"netshoes","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/netshoes\/","title":{"rendered":"Netshoes: a custom font with style, at its own pace"},"content":{"rendered":"
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The written word materializes thought, and the letterform design gives it body. For Netshoes\u2019 new phase \u2014 the e-commerce leader of sporting goods in Brazil \u2014 this body has the shape of movement at its own pace. The new brand positioning pulses in every written word.<\/h4>\n\n\n
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Created exclusively by the Fabio Haag Type studio, the Netshoes Ritmo custom typeface features 28 fonts to perform in different conditions. At display and large sizes, the italics have a more than usual angle and a rotated construction of the letters O<\/strong> and S<\/strong> that draw attention. Additionally, the letters i<\/strong> and j<\/strong> have a curve at the top of the stem on the heavier weights, boosting the dot. These unique details will differentiate Netshoes\u2019 words from everyone else on the market. This expressiveness slows down at text sizes \u2014 conventional italic angles and letterforms adapted for readability take the lead. In all of them, the shape of the letter S<\/strong> is inspired by the design present in the logotype and symbol, facilitating association and creating consistency \u2014 a critical feature always considered in methodologies for measuring brand value.<\/p>\n\n\n\n

A winning corporate typeface is always one player in a larger team, who works in a coordinated way to generate value for the business. To ensure this, it took six months of rich collaboration with the Netshoes<\/a> and FutureBrand<\/a> teams.<\/p>\n\n\n

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\u201cThe result is a custom font, tied to the business strategy, that moves in a choreographed way with the other elements of the visual identity. A joint construction and a victory for everyone in this process.\u201d<\/em> \u2014 Fabio Haag, Creative Director<\/h4>\n\n\n\n

\u201cWe are very happy with the result of this work. We arrived at a typeface and visual identity that represents the essence of Netshoes and shows a modern company prepared for the future.\u201d<\/em> \u2014 Rafael Montalv\u00e3o, Marketing Director at Netshoes.<\/h4>\n\n\n
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Fabio Haag Type Studio: Eduilson Coan (Project Lead, Design and Engineering), Henrique Beier (Reviews and Engineering), Sofia Mohr (Design and Reviews), Ana Laydner (Reviews), Luciana Haag (Administrative) and Fabio Haag (Creative Direction & Client Services).<\/em><\/p>\n\n\n\n

FutureBrand Team: Creative Direction: Lucas Machado, Arnaldo Bastos and Luis Monteiro; Design: Luis Monteiro, Amanda Oliveira, Sofia Ohanna and Laura Arnal; Motion Graphics: Francisco Fernandes, C\u00e9sar Quirino and Higor Santos.<\/em><\/p>\n\n\n\n

Netshoes Team: Desiree Bueno (Branding Coordinator), Nat\u00e1lia Blanco (Copywriter Specialist), F\u00e1bio Bronco (Branding and Communications Manager) and Rafael Montalv\u00e3o (Marketing Director)<\/em>.<\/p>\n\n\n\n

Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. Let\u2019s talk?<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

The written word materializes thought, and the letterform design gives it body. For Netshoes\u2019 new phase \u2014 the e-commerce leader of sporting goods in Brazil \u2014 this body has the shape of movement at its own pace. The new brand positioning pulses in every written word. Created exclusively by the Fabio Haag Type studio, the […]<\/p>\n","protected":false},"author":2,"featured_media":21982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-21984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nNetshoes: a custom font with style, at its own pace - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/netshoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netshoes: a custom font with style, at its own pace - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"The written word materializes thought, and the letterform design gives it body. 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