{"id":17108,"date":"2023-06-01T17:15:01","date_gmt":"2023-06-01T17:15:01","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=17108"},"modified":"2024-07-02T19:09:13","modified_gmt":"2024-07-02T19:09:13","slug":"a-font-created-in-the-streets-for-sp-invisivel","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/a-font-created-in-the-streets-for-sp-invisivel\/","title":{"rendered":"A font created in the streets for SP Invis\u00edvel"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">For everything, there was a first time. Thousands of years ago, while a human was making a clay jug, he decided to draw something in the clay with his finger. It had no apparent use. It wouldn\u2019t make it hold a larger volume of water, for example. So why did he do it, then? Anthropologists\u2019 response echoes to this day. That mark made with the finger in the clay says, \u201cI exist, and I am here\u201d.<\/h4>\n\n\n\n<p>When we take the actual handwriting of people living on the streets, expand them, and give them prominence \u2014 this is Adriana\u2019s \u2018A\u2019, this is Kleyton\u2019s \u2018B\u2019, Daniel\u2019s \u2018C\u2019 \u2014 we are through design carrying out <a href=\"https:\/\/www.spinvisivel.org\" target=\"_blank\" rel=\"noreferrer noopener\">SP Invis\u00edvel\u2019s<\/a> mission, which is to transform the reality of the streets by shedding light on people\u2019s stories.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SP Invis\u00edvel | Rebranding\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xZDAue2COag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-01-1024x462.png\" alt=\"\" class=\"wp-image-17056\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-01-1024x462.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-01-300x135.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-01-768x346.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-01-150x68.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-01.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"877\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-02-1024x877.png\" alt=\"\" class=\"wp-image-17058\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-02-1024x877.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-02-300x257.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-02-768x658.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-02-150x128.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-02.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2924\" height=\"631\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-03.png\" alt=\"\" class=\"wp-image-17060\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-03.png 2924w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-03-300x65.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-03-1024x221.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-03-768x166.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-03-1536x331.png 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-03-2048x442.png 2048w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-03-150x32.png 150w\" sizes=\"auto, (max-width: 2924px) 100vw, 2924px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2924\" height=\"554\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-05.png\" alt=\"\" class=\"wp-image-17064\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-05.png 2924w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-05-300x57.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-05-1024x194.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-05-768x146.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-05-1536x291.png 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-05-2048x388.png 2048w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-05-150x28.png 150w\" sizes=\"auto, (max-width: 2924px) 100vw, 2924px\" \/><\/figure>\n<\/div>\n\n\n<p>FutureBrand\u2019s invitation to participate in this story filled us with pride. It\u2019s not usual to generate a positive impact through our direct work, designing letterforms. In fact, we didn\u2019t draw anything. From the beginning, our main concern was to guarantee the authenticity of the result. It needed to be real life, without adjustments or filters. This principle guided the entire process, including the choice of materials: popular construction brushes and acrylic paint on cardboard.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-13-1024x686.jpg\" alt=\"\" class=\"wp-image-17078\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-13-1024x686.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-13-300x201.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-13-768x514.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-13-150x100.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-13.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-04-1024x509.png\" alt=\"\" class=\"wp-image-17062\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-04-1024x509.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-04-300x149.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-04-768x382.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-04-1536x764.png 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-04-2048x1018.png 2048w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-04-150x75.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-10-1024x768.jpg\" alt=\"\" class=\"wp-image-17074\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-10-1024x768.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-10-300x225.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-10-768x576.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-10-150x112.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-10.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-09-1024x590.png\" alt=\"\" class=\"wp-image-17072\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-09-1024x590.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-09-300x173.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-09-768x442.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-09-150x86.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-09.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"705\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-14-1024x705.jpg\" alt=\"\" class=\"wp-image-17080\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-14-1024x705.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-14-300x206.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-14-768x528.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-14-150x103.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-14.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">With the SP Invis\u00edvel and the FutureBrand teams, we visited two shelters, where we learned the stories of dozens of people. We prepared carefully crafted sentence suggestions to get samples of all the letters, and trusted the process. And it was beautiful. And it was real life. Some did not follow our guidelines (thankfully) and we were gifted with lovely surprises, such as drawings of houses, hands, and hearts, which were transformed into emojis in the digital font.<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"943\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-06-1024x943.png\" alt=\"\" class=\"wp-image-17066\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-06-1024x943.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-06-300x276.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-06-768x707.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-06-150x138.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-06.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-GIF-01.gif\" alt=\"\" class=\"wp-image-17102\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-17-1024x683.jpg\" alt=\"\" class=\"wp-image-17086\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-17-1024x683.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-17-300x200.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-17-768x512.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-17-150x100.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-17.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-08-1024x576.jpg\" alt=\"\" class=\"wp-image-17070\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-08-1024x576.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-08-300x169.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-08-768x432.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-08-150x84.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-08.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-15-1024x612.jpg\" alt=\"\" class=\"wp-image-17082\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-15-1024x612.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-15-300x179.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-15-768x459.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-15-150x90.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-15.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-16-1024x683.jpg\" alt=\"\" class=\"wp-image-17084\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-16-1024x683.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-16-300x200.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-16-768x512.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-16-150x100.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-16.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/wp-content\/uploads\/2023\/06\/Spi-07-1024x576.png\" alt=\"\" class=\"wp-image-17068\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/Spi-07-1024x576.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/Spi-07-300x169.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/Spi-07-768x432.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/Spi-07-150x84.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/Spi-07.png 1367w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"738\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-19-1024x738.jpg\" alt=\"\" class=\"wp-image-17088\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-19-1024x738.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-19-300x216.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-19-768x554.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-19-150x108.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-19.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-GIF-02.gif\" alt=\"\" class=\"wp-image-17106\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-23-1024x576.jpg\" alt=\"\" class=\"wp-image-17096\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-23-1024x576.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-23-300x169.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-23-768x432.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-23-150x84.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-23.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1005\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-20-1024x1005.jpg\" alt=\"\" class=\"wp-image-17090\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-20-1024x1005.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-20-300x294.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-20-768x753.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-20-64x64.jpg 64w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-20-150x147.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-20.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-21-1024x576.jpg\" alt=\"\" class=\"wp-image-17092\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-21-1024x576.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-21-300x169.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-21-768x432.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-21-150x84.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-21.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-12-1024x576.jpg\" alt=\"\" class=\"wp-image-17076\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-12-1024x576.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-12-300x169.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-12-768x432.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-12-150x84.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-12.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-22-1024x576.jpg\" alt=\"\" class=\"wp-image-17094\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-22-1024x576.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-22-300x169.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-22-768x432.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-22-150x84.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-22.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Portuguese has 26 letters, but this font has 107 (not counting the diacritics). Just among the vowels \u2018A\u2019 and \u2018E\u2019, there are 15 different designs. The result is a font with a strong personal identity, in the most literal and diverse sense of the words.<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"\/wp-content\/uploads\/2023\/06\/SPi-18-1024x674.jpg\" alt=\"\" class=\"wp-image-17104\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-18-1024x674.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-18-300x197.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-18-768x505.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-18-150x99.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/06\/SPi-18.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><em>Fabio Haag Type: Fabio Haag, Ana Laydner, Henrique Beier and Eduilson Coan; FutureBrand: Felipe Luz (Creative Direction), Amanda Oliveira, Gianlucca Segato, Victor Cruz and Jo\u00e3o Jeveaux (Design), Vin\u00edcius Cambruzzi and Gabrielle Rufato (Verbal Identity), Francisco Fernandes and Higor Santos (Animation), Marina Rufino, Gabriel Daher, Isabella Concilio and Larissa Hesz (Strategy), Rodrigo Alarcon, Hellen Aquino, Isabela Leandro, Gerson Lima and Jo\u00e3o Neto (Digital), Tha\u00eds Slomp and Andressa Bliska\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b (Account).<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.spinvisivel.org\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more and donate to SP Invis\u00edvel.<\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. <a href=\"https:\/\/fabiohaagtype.com\/en\/who-we-are\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let\u2019s talk?<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>For everything, there was a first time. Thousands of years ago, while a human was making a clay jug, he decided to draw something in the clay with his finger. It had no apparent use. It wouldn\u2019t make it hold a larger volume of water, for example. So why did he do it, then? Anthropologists\u2019 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-17108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A font created in the streets for SP Invis\u00edvel - Fabio Haag Type<\/title>\n<meta name=\"description\" content=\"When we take the actual handwriting of people living on the streets, expand them, and give them prominence \u2014 this is Adriana\u2019s \u2018A\u2019, this is Kleyton\u2019s \u2018B\u2019, Daniel\u2019s \u2018C\u2019 \u2014 we are through design carrying out SP Invis\u00edvel\u2019s mission, which is to transform the reality of the streets by shedding light on people\u2019s stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/a-font-created-in-the-streets-for-sp-invisivel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the font created in the streets for SP Invis\u00edvel with FutureBrand S\u00e3o Paulo.\" \/>\n<meta property=\"og:description\" content=\"When we take the actual handwriting of people living on the streets, expand them, and give them prominence \u2014 this is Adriana\u2019s \u2018A\u2019, this is Kleyton\u2019s \u2018B\u2019, Daniel\u2019s \u2018C\u2019 \u2014 we are through design carrying out SP Invis\u00edvel\u2019s mission, which is to transform the reality of the streets by shedding light on people\u2019s stories. 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