{"id":15849,"date":"2023-02-14T08:13:28","date_gmt":"2023-02-14T08:13:28","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=15849"},"modified":"2023-06-01T17:12:03","modified_gmt":"2023-06-01T17:12:03","slug":"marca-brasil-a-redemption-of-who-we-are","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/marca-brasil-a-redemption-of-who-we-are\/","title":{"rendered":"Marca Brasil: a redemption of who we are"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">It was 2005. After in-depth research with more than 6,000 people in 19 countries, a design contest that brought together 37 studios, Marca Brasil emerged from the sketches of Kiko Farkas, from M\u00e1quina Est\u00fadio, to unify the promotion of tourism abroad. <\/h4>\n\n\n\n<p>The Brazilianness was in the curves and transparency, which symbolizes the overlapping of cultures, a fundamental element in the formation of the Brazilian identity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"\/wp-content\/uploads\/2023\/02\/Brasil-05-1024x772.jpg\" alt=\"\" class=\"wp-image-15842\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-05-1024x772.jpg 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-05-300x226.jpg 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-05-768x579.jpg 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-05-150x113.jpg 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-05.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>After four years of disuse, it returns more contemporary than ever. And more: now with letterforms designed by us, here in Brazil. Kiko Farkas, who had already updated the lettering in 2010, invited us to participate in this crucial moment in our country.<\/p>\n\n\n\n<p>Our typeface called Curiosa \u2014 which will soon be launched as a retail font \u2014 reaches the world complementing the symbol of Marca Brasil. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"1024\" src=\"\/wp-content\/uploads\/2023\/02\/Brasil-03-815x1024.png\" alt=\"\" class=\"wp-image-15838\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-03-815x1024.png 815w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-03-239x300.png 239w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-03-768x965.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-03-1222x1536.png 1222w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-03-150x189.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-03-300x377.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-03.png 1366w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">The asymmetrical terminals of the \u2018S\u2019, added to the tilted contrast axis, also visible in the letters \u2018B\u2019 and \u2018R\u2019, are unusual features in sans serif typefaces. This plurality living in harmony is a portrait of Brazil that we are proud to show, and above all, to live.<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"1024\" src=\"\/wp-content\/uploads\/2023\/02\/Brasil-02-EN-703x1024.png\" alt=\"\" class=\"wp-image-15862\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-02-EN-703x1024.png 703w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-02-EN-206x300.png 206w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-02-EN-768x1118.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-02-EN-1055x1536.png 1055w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-02-EN-150x218.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-02-EN-300x437.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-02-EN.png 1366w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"\/wp-content\/uploads\/2023\/02\/Brasil-04-1024x717.png\" alt=\"\" class=\"wp-image-15840\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-04-1024x717.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-04-300x210.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-04-768x537.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-04-150x105.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2023\/02\/Brasil-04.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">We are super excited! The Curiosa font will be released in March. To find out before everyone else, <a href=\"https:\/\/info.fabiohaagtype.com\/1efe58qi\/curiosa-en\" target=\"_blank\" rel=\"noreferrer noopener\">register here<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>It was 2005. After in-depth research with more than 6,000 people in 19 countries, a design contest that brought together 37 studios, Marca Brasil emerged from the sketches of Kiko Farkas, from M\u00e1quina Est\u00fadio, to unify the promotion of tourism abroad. The Brazilianness was in the curves and transparency, which symbolizes the overlapping of cultures, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-15849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logotypes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marca Brasil: a redemption of who we are - Fabio Haag Type<\/title>\n<meta name=\"description\" content=\"Marca Brasil: a redemption of who we are, now with Brazilian letterforms. Our font Curiosa was used in the Marca Brasil, relaunched by Embratur after four years of disuse, designed by Kiko Farkas from Maquina Est\u00fadio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/marca-brasil-a-redemption-of-who-we-are\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca Brasil: a redemption of who we are - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"Marca Brasil: a redemption of who we are, now with Brazilian letterforms. 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