{"id":14572,"date":"2022-11-24T23:45:53","date_gmt":"2022-11-24T23:45:53","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=14572"},"modified":"2023-02-14T08:57:56","modified_gmt":"2023-02-14T08:57:56","slug":"suzano-a-living-cycle","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/","title":{"rendered":"Suzano: a living cycle"},"content":{"rendered":"\n

The commitment to constant evolution of Suzano goes beyond words, it is even present in its typeface. Four years ago, Fabio Haag Type designed a custom typeface to make the Suzano brand more friendly to the general public. Less B2B, more B2C. Now, together with T\u00e1til Design<\/a>, we reinvent our own work aiming far, together, into the future.<\/h4>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

T\u00e1til found and consolidated Suzano\u2019s place of power in Innovability \u2014 a concept that unites innovation and sustainability and permeates all of Suzano\u2019s actions. A new expression appears, represented by the live cycle, to convey constant evolution and give prominence to the parent brand and in the definition of future movements that guarantee an exchange of value \u200b\u200bin the ecosystem. The result was the amplification of Suzano\u2019s history, to bring to the world everything the brand has been doing for almost 100 years to create solutions for people and the planet.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

T\u00e1til expanded the use of the Suzano Sans typeface in search of a more mature protagonist voice, bringing more flexibility and a greater connection with the brand\u2019s new moment. The construction of the letterforms has the same structure as the previous one, preserving its essence, but now the rounded corners have given way to precision with straight terminals. Square serifs on some letters in the Display version (such as \u2018i\u2019, \u2018j\u2019 and \u2018l\u2019) inject technology into the brand\u2019s voice and increase accessibility by facilitating the recognition of these individual letters. A unicase variation, with uppercase and lowercase at the same height, leaves no doubt that Suzano is in constant motion, in a living cycle.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. Let\u2019s talk?<\/a><\/h5>\n\n\n\n

Fabio Haag Type: Ana Laydner, Henrique Beier, Eduilson Coan and Fabio Haag; T\u00e1til Design: Fred Gelli, Ricardo Bezerra and Dandara Almeida (Creative Direction); Mariana Hermeto, Eduardo Fran\u00e7a, Gustavo Andr\u00e9, L\u00edvia Perdig\u00e3o and Bernardo Lima (Design); Bianca Cruz, Valentina Bahiense and Mari Soccodato (Business); Paula Marchiori, Rafael Bittencourt and Evelyn Vasconcelos (Strategy); Daniela Varanda (Content); David Oliveira, Poliana Moreira Castro, Juliano and Marlon Aymes (Artwork); Emannuel Zanoni and Newman Nascimento (Production); Ana Mendes and Tania Belarmino (Proofreading); Luiza Magalh\u00e3es and Thaiane Gomes (Institutional Communication); Bruno Biano (Pictograms); Salsicha \/ Bad Samaritan (Illustration) and Vicente Kubrusly (Creative programming).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The commitment to constant evolution of Suzano goes beyond words, it is even present in its typeface. Four years ago, Fabio Haag Type designed a custom typeface to make the Suzano brand more friendly to the general public. Less B2B, more B2C. Now, together with T\u00e1til Design, we reinvent our own work aiming far, together, […]<\/p>\n","protected":false},"author":2,"featured_media":14484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-14572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nSuzano: a living cycle - Fabio Haag Type<\/title>\n<meta name=\"description\" content=\"Four years ago, Fabio Haag Type designed a custom typeface to make the Suzano brand more friendly to the general public. Now, together with T\u00e1til Design, we reinvent our own work aiming far, together, into the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suzano: a living cycle - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"Four years ago, Fabio Haag Type designed a custom typeface to make the Suzano brand more friendly to the general public. Now, together with T\u00e1til Design, we reinvent our own work aiming far, together, into the future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabio Haag Type\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fabiohaagtype\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-24T23:45:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-14T08:57:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2192\" \/>\n\t<meta property=\"og:image:height\" content=\"1136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabio Haag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:site\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio Haag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/\"},\"author\":{\"name\":\"Fabio Haag\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\"},\"headline\":\"Suzano: a living cycle\",\"datePublished\":\"2022-11-24T23:45:53+00:00\",\"dateModified\":\"2023-02-14T08:57:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/\"},\"wordCount\":393,\"image\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg\",\"articleSection\":[\"Custom Fonts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/\",\"url\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/\",\"name\":\"Suzano: a living cycle - Fabio Haag Type\",\"isPartOf\":{\"@id\":\"https:\/\/fabiohaagtype.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg\",\"datePublished\":\"2022-11-24T23:45:53+00:00\",\"dateModified\":\"2023-02-14T08:57:56+00:00\",\"author\":{\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\"},\"description\":\"Four years ago, Fabio Haag Type designed a custom typeface to make the Suzano brand more friendly to the general public. Now, together with T\u00e1til Design, we reinvent our own work aiming far, together, into the future.\",\"breadcrumb\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#primaryimage\",\"url\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg\",\"contentUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg\",\"width\":2192,\"height\":1136},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fabiohaagtype.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Suzano: a living cycle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fabiohaagtype.com\/#website\",\"url\":\"https:\/\/fabiohaagtype.com\/\",\"name\":\"Fabio Haag Type\",\"description\":\"Fonts for branding: design distinction, license with clarity.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fabiohaagtype.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\",\"name\":\"Fabio Haag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g\",\"caption\":\"Fabio Haag\"},\"sameAs\":[\"https:\/\/fabiohaagtype.com\"],\"url\":\"https:\/\/fabiohaagtype.com\/en\/author\/fabio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Suzano: a living cycle - Fabio Haag Type","description":"Four years ago, Fabio Haag Type designed a custom typeface to make the Suzano brand more friendly to the general public. Now, together with T\u00e1til Design, we reinvent our own work aiming far, together, into the future.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/","og_locale":"en_US","og_type":"article","og_title":"Suzano: a living cycle - Fabio Haag Type","og_description":"Four years ago, Fabio Haag Type designed a custom typeface to make the Suzano brand more friendly to the general public. Now, together with T\u00e1til Design, we reinvent our own work aiming far, together, into the future.","og_url":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/","og_site_name":"Fabio Haag Type","article_publisher":"https:\/\/www.facebook.com\/fabiohaagtype\/","article_published_time":"2022-11-24T23:45:53+00:00","article_modified_time":"2023-02-14T08:57:56+00:00","og_image":[{"width":2192,"height":1136,"url":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg","type":"image\/jpeg"}],"author":"Fabio Haag","twitter_card":"summary_large_image","twitter_creator":"@fabiohaag","twitter_site":"@fabiohaag","twitter_misc":{"Written by":"Fabio Haag","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#article","isPartOf":{"@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/"},"author":{"name":"Fabio Haag","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40"},"headline":"Suzano: a living cycle","datePublished":"2022-11-24T23:45:53+00:00","dateModified":"2023-02-14T08:57:56+00:00","mainEntityOfPage":{"@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/"},"wordCount":393,"image":{"@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#primaryimage"},"thumbnailUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg","articleSection":["Custom Fonts"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/","url":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/","name":"Suzano: a living cycle - Fabio Haag Type","isPartOf":{"@id":"https:\/\/fabiohaagtype.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#primaryimage"},"image":{"@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#primaryimage"},"thumbnailUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg","datePublished":"2022-11-24T23:45:53+00:00","dateModified":"2023-02-14T08:57:56+00:00","author":{"@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40"},"description":"Four years ago, Fabio Haag Type designed a custom typeface to make the Suzano brand more friendly to the general public. Now, together with T\u00e1til Design, we reinvent our own work aiming far, together, into the future.","breadcrumb":{"@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#primaryimage","url":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg","contentUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/11\/Suzano-2022-Cover.jpg","width":2192,"height":1136},{"@type":"BreadcrumbList","@id":"https:\/\/fabiohaagtype.com\/en\/suzano-a-living-cycle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fabiohaagtype.com\/"},{"@type":"ListItem","position":2,"name":"Suzano: a living cycle"}]},{"@type":"WebSite","@id":"https:\/\/fabiohaagtype.com\/#website","url":"https:\/\/fabiohaagtype.com\/","name":"Fabio Haag Type","description":"Fonts for branding: design distinction, license with clarity.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fabiohaagtype.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40","name":"Fabio Haag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g","caption":"Fabio Haag"},"sameAs":["https:\/\/fabiohaagtype.com"],"url":"https:\/\/fabiohaagtype.com\/en\/author\/fabio\/"}]}},"_links":{"self":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/14572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/comments?post=14572"}],"version-history":[{"count":15,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/14572\/revisions"}],"predecessor-version":[{"id":15890,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/14572\/revisions\/15890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/media\/14484"}],"wp:attachment":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/media?parent=14572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/categories?post=14572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/tags?post=14572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}