{"id":13167,"date":"2022-08-09T18:39:33","date_gmt":"2022-08-09T18:39:33","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=13167"},"modified":"2022-08-23T14:59:01","modified_gmt":"2022-08-23T14:59:01","slug":"the-day-the-beyonce-team-downloaded-our-font","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/the-day-the-beyonce-team-downloaded-our-font\/","title":{"rendered":"The day the Beyonc\u00e9 team downloaded our font"},"content":{"rendered":"\n<p>There is a type of email that makes a different notification sound when it lands in my inbox. My brain fires a small dose of dopamine, and I stop whatever I&#8217;m doing to check it out. This goes against any productivity habit as it distracts me, on average, three times a day. But what can I do? That sound announces that someone, somewhere in the world, likes a font of ours. <em>(Look mom!)<\/em> Also, after a small effort to register, this person downloaded and will install our font on his computer to try in a project. What will it be? Who is this person? How did he find us? It is so exciting.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">One day, someone at <a href=\"https:\/\/www.pentagram.com\" target=\"_blank\" rel=\"noreferrer noopener\">Pentagram<\/a> downloaded a font from us. A few minutes later, another. In less than 10 minutes, this designer had downloaded all our fonts; which were, now, on, computers, at, Pentagram. The excess of commas is to compensate for the lack of hyperbolic adjectives appropriate for the occasion. <\/h4>\n\n\n\n<p>I stopped whatever I was doing and wrote him an email. I checked 3 or 4 times before sending it. Note that the positive emotion easily turns into anxiety. The next day he replied, and we exchanged a few kind emails. In the end, our fonts didn\u2019t fit into his current project. However, we were now listed as a cool foundry on a spreadsheet shared internally at Pentagram.<\/p>\n\n\n\n<p>Oh, but you&#8217;re here for Beyonc\u00e9, right? I\u2019ll never forget: March 2nd, 2017, order #876, from *******buenaventu@beyonce.com.<\/p>\n\n\n\n<p>After about 30 minutes of composing the perfect email to the designer, I was impressed with the speed of response. Almost immediate: <em>\u201cDelivery has failed. The email address you entered couldn\u2019t be found.\u201d<\/em> I checked it letter by letter, and the address was correct. If you feel betrayed now, know that I did too.<\/p>\n\n\n\n<p>It is a vote of confidence to make our fonts available for download at no cost. Unlike other foundries, our trial fonts are complete; all the letters, diacritics and punctuation are there. We do this because we believe in making the life of designers easier. And that the best way to see if a font fits is to use it in practice.<\/p>\n\n\n\n<p>I was once a pirate. I was born in 1981 and was a teenager at the time of dial-up internet. I saw the emergence of torrents up close when it still took several days to download a movie. Everything started to change <em>(extremely selfishly)<\/em> when I started designing fonts. Hundreds of hours of work compressed into files smaller than 1Mb, so easy to spread online. In a few days, any of my font releases could be found on pirate websites. Believe me, the feeling is not cool. I started to legalize my music little by little through the Apple store. Part of me thought it was a waste of money, but another part knew it was the right thing to do. Then, my brother started working with games. <em>(He\u2019s now quite <a href=\"https:\/\/www.smgstudio.com\" target=\"_blank\" rel=\"noreferrer noopener\">big<\/a>; love you bro)<\/em>. When I learned how complex it is to develop any game \u2014 imagining, planning, designing, programming, testing and then going back to the beginning \u2014 I stopped downloading pirated games. Paying for digital products is valuing the effort of all the people involved. My 10-year-old son V\u00edtor and I love to read the names of people in the credits of a movie: <em>\u201cLook, Molly Craytor did the makeup! Mat Beck participated in the special effects\u2026 Look how many people made the sound!\u201d<\/em>. We imagine the families of these people gathered in their living rooms, watching the film together with those who participated. What a moment this must be! Every person there was important.<\/p>\n\n\n\n<p>We are a small foundry. We like to have a close relationship with each client. I always knew there would be people who would use our fonts without paying. That they would be funny when it came to providing their fake data was a surprise, but honestly, I won&#8217;t waste my time on them. I&#8217;ve had virtual coffees with people who have downloaded our fonts <em>(and provided valid emails)<\/em> here in Brazil, Switzerland, and California. These insightful conversations lasted more than an hour, bringing together those who make fonts and those who use them. I leave them with renewed confidence that we are on the right path, everytime.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who knows, maybe one day the real Beyonc\u00e9 team will show up. Paying for music, I pay.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>There is a type of email that makes a different notification sound when it lands in my inbox. My brain fires a small dose of dopamine, and I stop whatever I&#8217;m doing to check it out. This goes against any productivity habit as it distracts me, on average, three times a day. But what can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115,97],"tags":[],"class_list":["post-13167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The day the Beyonc\u00e9 team downloaded our font - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/the-day-the-beyonce-team-downloaded-our-font\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The day the Beyonc\u00e9 team downloaded our font - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"There is a type of email that makes a different notification sound when it lands in my inbox. My brain fires a small dose of dopamine, and I stop whatever I&#8217;m doing to check it out. This goes against any productivity habit as it distracts me, on average, three times a day. 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