{"id":13024,"date":"2022-07-11T17:25:37","date_gmt":"2022-07-11T17:25:37","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=13024"},"modified":"2022-09-23T11:45:40","modified_gmt":"2022-09-23T11:45:40","slug":"banco-bv","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/banco-bv\/","title":{"rendered":"Banco BV: a custom typeface for a light chat"},"content":{"rendered":"\n

Banco BV proposes to bring financial tranquility to the lives of people and companies, promoting a light and open conversation about money. And for that, it needed a typeface that would help in the fluidity of this conversation with its employees, customers and society.<\/h4>\n\n\n\n

No wonder the project started with a good conversation, in a workshop bringing together several teams from the Banco BV with Fabio Haag Type. From this dynamic, we discovered that it was necessary to improve the central attribute of the brand identity, summarized in the slogan \u201cLight for life\u201d.<\/p>\n\n\n\n

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Eight typographic ideas were presented, solving the challenge in different ways, and Banco BV\u2019s leadership and designers were unanimous on which idea should evolve to the Concept stage. There, with a larger character set and all the weights, we were sure that the client\u2019s intuition was right. The winning solution was born from the logo itself, taking inspiration from the sloping angle of the \u201cV\u201d and the rounded corners. The design is clean, clear and, most importantly light, like the brand.<\/p>\n\n\n\n

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The new typeface family is a powerful communication tool, with a total of 24 fonts, with weights from Thin to ExtraBold, including a specific version for use in texts, where the letter \u2019a\u2019 has a two-story construction and the letters \u2019f\u2019 and \u2019t\u2019 get a longer crossbar; design decisions to facilitate reading at small sizes and longer texts.<\/p>\n\n\n\n

A lightweight typeface that helps Banco BV open the door to new conversations, in any written word.<\/h4>\n\n\n\n
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Fabio Haag (Creative Direction), Ana Laydner (Design Lead), Henrique Beier (Design and Engineering), Eduilson Coan (Design) and Thiago Bellotti (Design); Banco BV: Conrado Cotom\u00e1cio, Catharina Fran\u00e7a, Heloisa Feitosa, Alex Novaes, Vinicius Spanghero, Vinicius Bellacosa, Italo Teixeira, Luana Grybosi and Vivian Terzini;<\/em><\/p>\n\n\n\n

Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. Let\u2019s talk?<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

Banco BV proposes to bring financial tranquility to the lives of people and companies, promoting a light and open conversation about money. And for that, it needed a typeface that would help in the fluidity of this conversation with its employees, customers and society. No wonder the project started with a good conversation, in a […]<\/p>\n","protected":false},"author":2,"featured_media":13022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-13024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nBanco BV: a custom typeface for a light chat - Fabio Haag Type<\/title>\n<meta name=\"description\" content=\"A custom typeface that helps Banco BV open the door to new conversations, in any written word, designed by Fabio Haag Type.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/banco-bv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banco BV: a custom typeface for a light chat - 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