{"id":11411,"date":"2022-04-04T17:15:54","date_gmt":"2022-04-04T17:15:54","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=11411"},"modified":"2023-02-11T09:51:15","modified_gmt":"2023-02-11T09:51:15","slug":"rich","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/rich\/","title":{"rendered":"Rich in Details"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"da-vinci-wrote-that-the-details-make-perfection-and-that-perfection-is-not-a-detail-when-tatil-design-invited-us-to-help-them-design-the-rico-logo-they-knew-very-well-what-da-vinci-meant\">Da Vinci wrote that the details make perfection and that perfection is not a detail. When T\u00e1til Design invited us to help them design the Rico logo, they knew very well what Da Vinci meant.<\/h4>\n\n\n\n<p>We type designers have an advantage over graphic designers. We have the privilege (some will say it\u2019s a curse) of working focused only on straights and curves, black and white, every day. There are no layers of elements, colors, photography, or textures to worry about; only black and white, forms and counter-forms.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"\/wp-content\/uploads\/2022\/04\/Rico-Web-01-1024x657.png\" alt=\"\" class=\"wp-image-11399\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-01-1024x657.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-01-300x193.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-01-768x493.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-01-150x96.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-01.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2924\" height=\"886\" src=\"\/wp-content\/uploads\/2022\/04\/Rico-Web-02-Horizontal.png\" alt=\"\" class=\"wp-image-11401\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-02-Horizontal.png 2924w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-02-Horizontal-300x91.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-02-Horizontal-1024x310.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-02-Horizontal-768x233.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-02-Horizontal-1536x465.png 1536w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-02-Horizontal-2048x621.png 2048w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-02-Horizontal-150x45.png 150w\" sizes=\"auto, (max-width: 2924px) 100vw, 2924px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"\/wp-content\/uploads\/2022\/04\/Rico-Web-03-1024x615.png\" alt=\"\" class=\"wp-image-11403\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-03-1024x615.png 1024w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-03-300x180.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-03-768x461.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-03-150x90.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-03.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"615\" src=\"\/wp-content\/uploads\/2022\/04\/rico-gif.gif\" alt=\"\" class=\"wp-image-11417\"\/><\/figure><\/div>\n\n\n\n<p>Our challenge was to refine and explore possibilities that would bring more fluidity, more natural curves. The \u201cco\u201d ligature was particularly difficult. The geometric approach resulted in rigid forms. Visual compensations were made overall to achieve a more organic feel. A new angle of the \u201cc\u201d terminal brings more balance between the sides. Variations for the letter \u201cr\u201d were also tested; an exercise that only reinforced the harmony of the original form. In the end, it received only one trick: its size was reduced since its top gives the illusion of having greater height.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"1024\" src=\"\/wp-content\/uploads\/2022\/04\/Rico-Web-04-983x1024.png\" alt=\"\" class=\"wp-image-11405\" srcset=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-04-983x1024.png 983w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-04-288x300.png 288w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-04-768x800.png 768w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-04-150x156.png 150w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-04-300x313.png 300w, https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2022\/04\/Rico-Web-04.png 1366w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><\/figure><\/div>\n\n\n\n<p>It was a meticulous process, also visible to those who do not share a monogamous relationship with the basic forms, like us. After all, we\u2019re not talking about details.<\/p>\n\n\n\n<p><em>Fabio Haag (Type Design); T\u00e1til: Renan Benvenuti, Camila Dias, Luiz Fernando, Vanessa Clark and Karla Ribeiro;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da Vinci wrote that the details make perfection and that perfection is not a detail. When T\u00e1til Design invited us to help them design the Rico logo, they knew very well what Da Vinci meant. We type designers have an advantage over graphic designers. We have the privilege (some will say it\u2019s a curse) of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-11411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logotypes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rich in Details - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/rich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rich in Details - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"Da Vinci wrote that the details make perfection and that perfection is not a detail. 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