{"id":10467,"date":"2021-12-02T14:53:45","date_gmt":"2021-12-02T14:53:45","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=10467"},"modified":"2023-09-13T00:22:56","modified_gmt":"2023-09-13T00:22:56","slug":"globo","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/globo\/","title":{"rendered":"Globo\u2019s new brands arrived to shine on all screens"},"content":{"rendered":"\n

In 2018, Fabio Haag Type worked on the Globoplay logotype, when the \u2018l\u2019 got diagonal endings suggesting a \u2018play\/start\u2019 button. Now, we have been invited to assist the squad of the new Globo Brand in the visual expression of other brands, including the largest of them all, that of Globo itself.<\/h4>\n\n\n
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Globo, TV Globo, Globoplay, Globo.com and GE now have the same typeface in their brands, created from the internal work of a multidisciplinary team from Globo, with the expertise of Fabio Haag Type in the exploration of stylistic variations and meticulous refinement of different versions, optimized for different screen sizes and background colors.<\/p>\n\n\n\n

The \u2018l\u2019 with diagonal endings became the protagonist and was cast to appear on the other logotypes, materializing the group\u2019s integration. The other letters follow a geometric construction, with angled terminals, in letters such as \u2018g\u2019 and \u2018y\u2019, and horizontal, as in \u2018c\u2019 and \u2018e\u2019. This particularity reconciles the style adopted in 2018 for Globoplay and the visual heritage of TV Globo.<\/p>\n\n\n

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Each logotype has versions optimized for different uses: in reductions, complex shapes such as the letter \u2018e\u2019 gain a larger counterform, in addition to more open spacing, facilitating legibility in small sizes. Also, each logotype has a variation for use on dark backgrounds. In these situations, a well-known optical illusion makes the letters appear heavier if there is no visual compensation.<\/p>\n\n\n

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No matter the size of the screen, Globo\u2019s new brands have come to shine.<\/h4>\n\n\n\n

Fabio Haag (Typographic Design and Consultancy); Sergio Valente e Mariana S\u00e1 (Creative Direction); Carolina Miranda, Christiano Calvet, Julio Marcello, Lara Miranda, Lorena Moreira, Marcelo Valente, Ricardo Moyano (Design Squad); Manuel Falc\u00e3o, Washington Teot\u00f4nio e Bernardo Magalh\u00e3es (Planning and Strategy); Suzana Poli e Didi Lima (Operations);<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2018, Fabio Haag Type worked on the Globoplay logotype, when the \u2018l\u2019 got diagonal endings suggesting a \u2018play\/start\u2019 button. Now, we have been invited to assist the squad of the new Globo Brand in the visual expression of other brands, including the largest of them all, that of Globo itself. Globo, TV Globo, Globoplay, […]<\/p>\n","protected":false},"author":2,"featured_media":10936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-10467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logotypes"],"acf":[],"yoast_head":"\nGlobo\u2019s new brands arrived to shine on all screens - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/globo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Globo\u2019s new brands arrived to shine on all screens - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"In 2018, Fabio Haag Type worked on the Globoplay logotype, when the \u2018l\u2019 got diagonal endings suggesting a \u2018play\/start\u2019 button. Now, we have been invited to assist the squad of the new Globo Brand in the visual expression of other brands, including the largest of them all, that of Globo itself. 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