{"id":10347,"date":"2021-11-22T13:48:56","date_gmt":"2021-11-22T13:48:56","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=10347"},"modified":"2022-02-14T10:07:38","modified_gmt":"2022-02-14T10:07:38","slug":"cvc","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/cvc\/","title":{"rendered":"CVC: a typeface for a new destination"},"content":{"rendered":"\n

To experience a new chapter of its history, CVC defined a new positioning: \u2018Creating, on each trip, stories for a lifetime\u2019. <\/h4>\n\n\n\n

The new brand, created by FutureBrand S\u00e3o Paulo<\/a>, aims to deliver a more digital CVC, customer-centric and guided by sustainability and diversity.<\/p>\n\n\n\n

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For the typographic palette, an existing font from the Fabio Haag Type library seemed to connect well with the new visual identity, called Sua<\/a>. From there, we created an exclusive modification for CVC, so that the font would be even more fit with the new brand, plus offer the same freedom for distribution, internal and to suppliers, as a custom font.<\/p>\n\n\n\n

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We traveled through five creative routes, going through adventurous and riskier places like the letter \u2018g\u2019 in options 1 and 2, to safe and popular destinations like options 3 and 4. Even if the font is only aimed for headlines and advertising, within the mobile universe, these are small. So, one design change was inevitable: the letter \u2018a\u2019 needed a more traditional, two-story construction to make it more legible. Yet, different options of how the curve of the bowl happens were considered, and the addition of a small terminal, in option 4. The curves that extended beyond the stems in the letters\u2019 b\u2019 and \u2018q\u2019 have been removed in multiple option, as the general plan asked for improved legibility and comfort for reading. <\/p>\n\n\n\n

The winning option, number 3, not by chance, is the one that offers greater clarity and performance in the digital environment \u2014 a future-proof destination for CVC.<\/h5>\n\n\n\n
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Fabio Haag (Creative Direction), Henrique Beier (Design & Engineering), Ana Laydner (Design) and Eduilson Coan (Design); FutureBrand: Alan Cano Munhoz, Amanda Rodrigues de Oliveira, Andressa Trindade, Arnaldo Bastos, Eduardo Katayama, Eduardo Meurer, Everton Silva, Ewerton Mokarzel, Jo\u00e3o Lobo Jeveaux, Let\u00edcia Shino, Luis Vidovix, Matheus Calderoni, Thom\u00e1s Debeus and Victor Garcia.<\/em><\/p>\n\n\n\n

Modified fonts conciliate in moderation the advantages of the retail fonts with those of the custom ones: a balance in the originality of the design, the investment cost and the development time. Let\u2019s talk?<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

To experience a new chapter of its history, CVC defined a new positioning: \u2018Creating, on each trip, stories for a lifetime\u2019. The new brand, created by FutureBrand S\u00e3o Paulo, aims to deliver a more digital CVC, customer-centric and guided by sustainability and diversity. For the typographic palette, an existing font from the Fabio Haag Type […]<\/p>\n","protected":false},"author":2,"featured_media":10345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-10347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modified"],"acf":[],"yoast_head":"\nCVC: a typeface for a new destination - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/cvc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CVC: a typeface for a new destination - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"To experience a new chapter of its history, CVC defined a new positioning: \u2018Creating, on each trip, stories for a lifetime\u2019. 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