{"id":10093,"date":"2021-10-13T14:30:30","date_gmt":"2021-10-13T14:30:30","guid":{"rendered":"https:\/\/fabiohaagtype.com\/?p=10093"},"modified":"2022-05-25T10:24:20","modified_gmt":"2022-05-25T10:24:20","slug":"banco24horas","status":"publish","type":"post","link":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/","title":{"rendered":"Banco24Horas: a font for all Brazilians"},"content":{"rendered":"\n

There is always a Banco24Horas\u2019 ATM near us, Brazilians. The brand is part of the daily lives of more than 145 million people, and recognizes the different realities of Brazil. To convey this proximity, Banco24Horas presents a new identity, slogan \u2018for you\u2019, a new tone of voice, and a font designed just for them.<\/h4>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

With FutureBrand S\u00e3o Paulo<\/a>, Fabio Haag Type created a font with a friendly tone of voice, bringing to life the brand\u2019s warm language. It does this through subtly rounded corners, slightly curved diagonals of letters like \u2018A\u2019, \u2018V\u2019 or \u2018M\u2019, as well as in the figures \u20184\u2019 and \u20187\u2019. And there are striking features that make it stand out, like the letter \u2018g\u2019, full of personality and charisma.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

And speaking of proximity, the inspiration for the new font came from the very letterforms of the logotype. Thus, it is easy to recognize the brand wherever it is present.<\/p>\n\n\n\n

A font for every Brazilian, in every corner of the country.<\/h4>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Fabio Haag (Creative Direction & Design), Henrique Beier (Design & Engineering), Ana Laydner (Design) and Eduilson Coan (Design);<\/em> FutureBrand: Rodrigo Valdevite, Nathalia Fuzii, Diego Oliveira, Gustavo Vasconcelos, Ra\u00edssa Machado, Bruno Herbert and Juliana Bezerra<\/em>.<\/p>\n\n\n\n

Custom fonts materialize brand strategies, carry their individual personality and DNA into every written word. Let\u2019s talk?<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

There is always a Banco24Horas\u2019 ATM near us, Brazilians. The brand is part of the daily lives of more than 145 million people, and recognizes the different realities of Brazil. To convey this proximity, Banco24Horas presents a new identity, slogan \u2018for you\u2019, a new tone of voice, and a font designed just for them. With […]<\/p>\n","protected":false},"author":2,"featured_media":10091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-10093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-fonts"],"acf":[],"yoast_head":"\nBanco24Horas: a font for all Brazilians - Fabio Haag Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banco24Horas: a font for all Brazilians - Fabio Haag Type\" \/>\n<meta property=\"og:description\" content=\"There is always a Banco24Horas\u2019 ATM near us, Brazilians. The brand is part of the daily lives of more than 145 million people, and recognizes the different realities of Brazil. To convey this proximity, Banco24Horas presents a new identity, slogan \u2018for you\u2019, a new tone of voice, and a font designed just for them. With […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabio Haag Type\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fabiohaagtype\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-13T14:30:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T10:24:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2192\" \/>\n\t<meta property=\"og:image:height\" content=\"1136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabio Haag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:site\" content=\"@fabiohaag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio Haag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/\"},\"author\":{\"name\":\"Fabio Haag\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\"},\"headline\":\"Banco24Horas: a font for all Brazilians\",\"datePublished\":\"2021-10-13T14:30:30+00:00\",\"dateModified\":\"2022-05-25T10:24:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/\"},\"wordCount\":224,\"image\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg\",\"articleSection\":[\"Custom Fonts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/\",\"url\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/\",\"name\":\"Banco24Horas: a font for all Brazilians - Fabio Haag Type\",\"isPartOf\":{\"@id\":\"https:\/\/fabiohaagtype.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg\",\"datePublished\":\"2021-10-13T14:30:30+00:00\",\"dateModified\":\"2022-05-25T10:24:20+00:00\",\"author\":{\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\"},\"breadcrumb\":{\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#primaryimage\",\"url\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg\",\"contentUrl\":\"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg\",\"width\":2192,\"height\":1136},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fabiohaagtype.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Banco24Horas: a font for all Brazilians\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fabiohaagtype.com\/#website\",\"url\":\"https:\/\/fabiohaagtype.com\/\",\"name\":\"Fabio Haag Type\",\"description\":\"Fonts for branding: design distinction, license with clarity.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fabiohaagtype.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40\",\"name\":\"Fabio Haag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fabiohaagtype.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g\",\"caption\":\"Fabio Haag\"},\"sameAs\":[\"https:\/\/fabiohaagtype.com\"],\"url\":\"https:\/\/fabiohaagtype.com\/en\/author\/fabio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Banco24Horas: a font for all Brazilians - Fabio Haag Type","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/","og_locale":"en_US","og_type":"article","og_title":"Banco24Horas: a font for all Brazilians - Fabio Haag Type","og_description":"There is always a Banco24Horas\u2019 ATM near us, Brazilians. The brand is part of the daily lives of more than 145 million people, and recognizes the different realities of Brazil. To convey this proximity, Banco24Horas presents a new identity, slogan \u2018for you\u2019, a new tone of voice, and a font designed just for them. With […]","og_url":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/","og_site_name":"Fabio Haag Type","article_publisher":"https:\/\/www.facebook.com\/fabiohaagtype\/","article_published_time":"2021-10-13T14:30:30+00:00","article_modified_time":"2022-05-25T10:24:20+00:00","og_image":[{"width":2192,"height":1136,"url":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg","type":"image\/jpeg"}],"author":"Fabio Haag","twitter_card":"summary_large_image","twitter_creator":"@fabiohaag","twitter_site":"@fabiohaag","twitter_misc":{"Written by":"Fabio Haag","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#article","isPartOf":{"@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/"},"author":{"name":"Fabio Haag","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40"},"headline":"Banco24Horas: a font for all Brazilians","datePublished":"2021-10-13T14:30:30+00:00","dateModified":"2022-05-25T10:24:20+00:00","mainEntityOfPage":{"@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/"},"wordCount":224,"image":{"@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#primaryimage"},"thumbnailUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg","articleSection":["Custom Fonts"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/","url":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/","name":"Banco24Horas: a font for all Brazilians - Fabio Haag Type","isPartOf":{"@id":"https:\/\/fabiohaagtype.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#primaryimage"},"image":{"@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#primaryimage"},"thumbnailUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg","datePublished":"2021-10-13T14:30:30+00:00","dateModified":"2022-05-25T10:24:20+00:00","author":{"@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40"},"breadcrumb":{"@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fabiohaagtype.com\/en\/banco24horas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#primaryimage","url":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg","contentUrl":"https:\/\/fabiohaagtype.com\/wp-content\/uploads\/2021\/10\/Banco24Horas-Fonte-Website-Cover.jpg","width":2192,"height":1136},{"@type":"BreadcrumbList","@id":"https:\/\/fabiohaagtype.com\/en\/banco24horas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fabiohaagtype.com\/"},{"@type":"ListItem","position":2,"name":"Banco24Horas: a font for all Brazilians"}]},{"@type":"WebSite","@id":"https:\/\/fabiohaagtype.com\/#website","url":"https:\/\/fabiohaagtype.com\/","name":"Fabio Haag Type","description":"Fonts for branding: design distinction, license with clarity.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fabiohaagtype.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/79988c8694c21c07ac695f8d9b6d1d40","name":"Fabio Haag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabiohaagtype.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65699deab8cc95821b7e6baa4095c785a95b931f390fe52279cea4d580ad55de?s=96&d=mm&r=g","caption":"Fabio Haag"},"sameAs":["https:\/\/fabiohaagtype.com"],"url":"https:\/\/fabiohaagtype.com\/en\/author\/fabio\/"}]}},"_links":{"self":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/10093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/comments?post=10093"}],"version-history":[{"count":14,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/10093\/revisions"}],"predecessor-version":[{"id":12173,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/posts\/10093\/revisions\/12173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/media\/10091"}],"wp:attachment":[{"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/media?parent=10093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/categories?post=10093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabiohaagtype.com\/en\/wp-json\/wp\/v2\/tags?post=10093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}